Extreme E gets Ukrainian distribution

Off-road electric racing series Extreme E has secured distribution in Ukraine with specialist automotive channel First Auto. 

The Kyiv-based broadcaster will air Extreme E’s full debut season, including the live race feed, preview and magazine shows on its linear channel as well on-demand on its digital outlet. Coverage will be shown in both English and Ukrainian.

Ali Russell, Chief Marketing Officer at Extreme E said: “We are thrilled to be announcing First Automotive Channel as our latest broadcaster. As a series devoted to sharing the benefits of electrification, Extreme E is always pleased to hear that EV sales are increasing in markets where our championship is televised.”

Julia Sivenok, CEO AUTO TV LLC (First Automotive Channel) said: “The share of electric vehicles on Ukraine’s automotive market has been demonstrating the most rapid growth in Europe for several years. Ukrainians are showing a keen interest in green transport. I’m sure our viewers will be delighted to spectate the most fascinating electric vehicle challenge with the most car-addicted TV-channel in the country. The future belongs to green technologies. There is no longer any doubt about this.”