A collective audience of 30 million – 21.8 million on digital platforms including the official Formula 1 YouTube, Twitch and Facebook channels as well as Weibo and Huya channels in China – watched the series that was made up of eight Virtual Grands Prix along with a number of Pro Exhibition races and #Challenge events. The Virtual Grands Prix were also watched by 5 million viewers via broadcasters in over 100 countries.
The series was launched to give racing fans something to watch as the start of the 2020 Formula One World Championship season was delayed. Real F1 racers took part and were joined by a variety of celebrities including a Ryder Cup winner, professional footballers and musicians.
In total, the F1 gathered 695 million impressions across multiple social media platforms and over 85 million views on video content throughout the series.
Julian Tan, head of digital business Initiatives and esports at F1, said: “Now the series has come to an end, it gives us a chance to reflect on the huge success that it has been, which is reflected in the very impressive viewing figures and engagement stats. Our aim at the start of this journey was to provide live sporting action for those craving some racing relief, and now as we and the teams, whom we are extremely grateful to for their support and commitment throughout the series, turn our focus to the 2020 season and the F1 Esports Series, we can be proud that we were able to provide such entertainment to our fans, and beyond.”
ICYMI: Former Premier League boss Scudamore joins Monterosa digitaltveurope.com/2021/05/10/for… https://t.co/qXJUqdD8iC
10 May 2021 @ 19:30:00 UTC
ICYMI: IPL will not conclude in India, BCCI president confirms digitaltveurope.com/2021/05/10/ipl… https://t.co/f7OGUO1d1q
10 May 2021 @ 18:30:00 UTC
HbbTV launches new test suite digitaltveurope.com/2021/05/10/hbb… https://t.co/9GMAu66hFf
10 May 2021 @ 18:00:01 UTC
Sky Media and The Trade Desk announce programmatic partnership digitaltveurope.com/2021/05/10/sky… https://t.co/oJblCgmlDf
10 May 2021 @ 17:00:02 UTC