The Tennis Channel International streaming service debuted in the UK market yesterday following launches in Germany, Austria and Switzerland in April last year and a launch in Greece earlier this year.
Claiming to be the first UK TV platform devoted exclusively to tennis, the 24-hour streamed channel will feature original Tennis Channel series, documentaries, features, instruction, highlights and select matches on-demand. Tennis Channel International will also cover live competition from British events, starting with the UK Pro League August 23-29 from the Chelsea Harbour Club in London,
Tennis Channel International will also show the LTA National League Finals from September 10-12.
More British tennis events will be added to the line-up in the coming weeks, according to the group.
Tennis Channel International is available on the web and as an app for iOS and Android mobile devices and tablets as well as on Roku, Amazon Fire TV and selected smart TVs. The service costs £2.49 a month to view.
“Ever since we launched Tennis Channel in the US 18 years ago, people across the globe have been asking when we’re going to bring it to their country, and now it’s happening,” said Ken Solomon, president, Tennis Channel.
“With simultaneous daily tournaments worldwide, at all hours, the sheer volume of coverage and broad-based demand for tennis requires 24-hour, territory-specific, TV-and-digital platforms devoted exclusively to the sport. We’ve proven that it works in the US, creating enormous value increases for all stakeholders and media partners, and our initial international launches in Germany, Austria and Switzerland have well exceeded expectations. Now we’re excited to share our unique brand, tournament coverage, Hall of Fame talent and original content with new and existing fans in the UK – the birthplace of the sport as we know it today.”
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