Video


IAB: US digital ad revenues grew 23% in H1 2018

US digital advertising revenues grew 23% year-on-year in the first half of 2018 to reach US$49.5 billion, according to the IAB’s latest Internet Advertising Revenue Report. The Interactive Advertising Bureau (IAB) study, produced with PwC US, claims that advertisers spent more on digital media in H1 2018 than they have in the first half of […]

Facebook sees video growth but admits it is still ‘well behind YouTube’

Facebook CEO Mark Zuckerberg said the company is seeing video expand dramatically across its ecosystem, but admitted that while its dedicated Watch service is growing quickly it is still “well behind YouTube”.    Speaking on the company’s third quarter earnings call, Zuckerberg reiterated that video is one of Facebook’s key priorities for its core app along […]

Strategy Analytics: TV to account for 80% of video ad spend in five years

Even though digital video is the fastest growing digital advertising category, TV will still account for the vast majority of video ad spend in 2023, according to Strategy Analytics. The research firm predicted that TV will represent 80% of global video ad spend in 2023 while digital video will make up 20% of spend, with […]

Ampere: Facebook video viewing audience in decline in US, Europe

Online video audiences for Netflix and Amazon are increasing, but Facebook is experiencing a decline in video viewing, according to Ampere Analysis. The research firm said that since the third quarter of 2016, the proportion of US internet users who have watched videos on Facebook in the past month has declined from 35.5% to 23.7%. […]

eMarketer: 2018 to be milestone year for digital video ads in the US

US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018, marking a milestone year of digital video advertising, according to eMarketer. The research firm said that video ad spend will make up 25% of US digital ad spending this year with Facebook capturing nearly a quarter of this video ad […]

Global TV and video service revenue to reach US$559bn in 2022

Consumer and advertising spend on TV and video services will grow 14% globally from US$490 billion in 2017 to US$559 billion (€491 billion) in 2022, with OTT video to account for 90% of this growth. This is according to Strategy Analytics, which estimates that consumer spend and digital ad revenues for over-the-top video services will […]

ONS: 46% of UK adults use services like Netflix

The proportion of UK adults who watched on-demand video from commercial services like Netflix has risen from 29% in 2016 to 46% in 2018, according to the Office for National Statistics (ONS). While the ONS said that the most popular online activity in 2018 is sending or receiving emails, with 84% of adults doing this, […]

Twitter signs 50 new video deals in Q2

Twitter signed 50 new video deals in Q2, including with major companies like ESPN, NBCUniversal and Viacom, as it also continued to improve the video experience on the service. The social network agreed 50 new live-streaming, highlight, Amplify, and video-on-demand agreements in the same quarter that it launched a “scalable new event infrastructure” to make […]

Spotify appoints Condé Nast exec as chief content officer

Spotify has appointed Condé Nast’s president of entertainment, Dawn Ostroff, as its chief content officer, overseeing partnerships across music, audio and video. Ostfoff, who has a strong background in television, replaces Stefan Blom, who was the music streaming service’s New York-based chief strategy and content officer until earlier this year. Ostroff helped to found Condé […]

Purnell: BBC must ‘change faster’ to compete against global players

The BBC needs to “change faster” in order to reach more young people and compete against powerful online video and audio providers like Netflix and Spotify, according to James Purnell. Speaking at the EBU’s ‘Truth and Power’ conference this week, the BBC’s director of radio and education said that the BBC’s goal is not to […]

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