Report: Instagram to make a push into long-form video

Instagram is reportedly planning to allow video uploads of up to an hour and is looking to roll out a professional video hub as part of its service. The Facebook-owned photo sharing site has had conversations in recent weeks with content makers and publishers about producing long-form video for the platform, according to a Wall Street […]

eMarketer: 16% mobile video time growth in UK this year

The time people in the UK spend watching video on smartphones is due to grow by more than 16% this year, according to eMarketer stats. The forecast, which is included in eMarketer’s UK Digital Video and TV 2018 report, estimates that UK adults will spend an average of 28 minutes per-day watching video on smartphones this […]

YouGov: 3% of UK adults list video as ‘top priority’ on mobiles

Just 3% of UK adults listed watching videos as a top priority when using their mobile phones, according to YouGov research The study, conducted by YouGov on behalf of US-based mobile network testing company Global Wireless Solutions (GWS), found that the most important phone functions for UK adults were making calls at 69%, texting at 53% […]

Facebook to up video investment in 2018 as it focuses on social interactions

Facebook plans to ramp up video investment throughout the rest of the year as it looks to differentiate its offering from rivals like YouTube by focusing on personal connections. Speaking on the company’s first quarter earnings call, CEO Mark Zuckerberg said that while passive video consumption is down on the site – a result of […]

Endeavor acquires NeuLion for US$250m

Endeavor, the parent brand of companies including WME, IMG and UFC, has agreed to buy over-the-top video technology company NeuLion in a deal valued at roughly US$250 million (€200 million). Endeavor has agreed to acquire each share of outstanding common stock of NeuLion for USD $0.84, in an all-cash deal that will establish NeuLion as […]

Global video revenues reach US$70bn driven by online services

Total global video revenues reached US$70.2 billion (€56.5 billion) in 2017 driven by the online segment and the rise of subscription services like Netflix and Amazon Prime Video, according to Strategy Analytics. The research firm said the video revenue figure included online, physical media and advertising, though noted that online accounted for 84% of the […]

eMarketer: 78% of digital video viewers watch on their phone

More than three quarters of digital video viewers globally will use their mobile phones to watch digitally streamed content in 2018, according to eMarketer. The research firm said that 1.87 billion people – almost a quarter of the world’s population – will watch video over a mobile phone this year, almost double 2014’s figure. This […]

Facebook usage time down 5% following updates

Facebook has admitted that recent updates to prioritise personal interactions over posts from businesses, brands and media caused the time spent on the service to drop 5% in Q4. Speaking on the social network’s fourth quarter and full year 2017 results conference call, CEO Mark Zuckerberg said that strategic shift reduced time spent on Facebook “by an […]

Facebook to demote brand posts and videos to encourage ‘meaningful interactions’

Facebook is changing its news feed to focus more on “personal connections” in a move that will de-prioritise posts from businesses, brands and media. Announcing the decision in a post on the social network, Facebook CEO Mark Zuckerberg said that Facebook has always put friends and family at the core of the experience, but that […]

eMarketer: UK programmatic ad spend to reach £3.39bn this year

Programmatic digital display ad spend in the UK will reach some £3.39 billion by the end of 2017, up 23.5% year-on-year, according to eMarketer stats. The research firm said that mobile continues to be a major growth driver and will account for 78% of total programmatic display ad spending in 2017 (£2.64 billion). This is […]