Digitaltveurope.com

The time people in the UK spend watching video on smartphones is due to grow by more than 16% this year, according to eMarketer stats.

The forecast, which is included in eMarketer’s UK Digital Video and TV 2018 report, estimates that UK adults will spend an average of 28 minutes per-day watching video on smartphones this year.

This is tipped to rise to 32 minutes per day in 2019 and 35 minutes in 2020, with the affordability and larger size of smartphones, and the rise of mobile-specific services like Snapchat and Instagram, linked to this growth.

“Consumers in the UK are watching more digital video content, and more of it on smartphones, than ever before,” said eMarketer’s UK senior analyst Bill Fisher.

“We all know about the impact that subscription video-on-demand platforms like Netflix and Amazon Prime have had on consumer behaviour. But even on platforms more associated with user-generated content (a la YouTube), there’s an increasing tilt toward longer-form viewing, often via channels on the platform with high production values.”

Click here to access eMarketer’s UK Digital Video and TV 2018 report.