Emarketer


eMarketer: 2018 to be milestone year for digital video ads in the US

US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018, marking a milestone year of digital video advertising, according to eMarketer. The research firm said that video ad spend will make up 25% of US digital ad spending this year with Facebook capturing nearly a quarter of this video ad […]

eMarketer: UK digital ad spend to reach £13bn this year

UK digital advertising spend will reach £12.98 billion in 2018, accounting for 63.6% of total media ad spending, according to eMarketer. The research firm predicts that digital ad spend in the UK will increase 9.9% next year to £14.27 billion and will continue to grow in the coming years, but at a reduced rate. The […]

eMarketer projects strong ad gains for Hulu and Roku

Hulu and Roku will both experience strong US advertising revenue growth over the next two years, according to eMarketer projections. The research company expects Hulu’s US ad revenues to climb from US$1.12 billion in 2018 to US$1.26 billion in 2019 and US$1.41 billion in 2020. “This represents double-digit annual growth throughout our forecast period, and […]

eMarketer: US connected TV user numbers to reach 182m in 2018

There will be 182.6 million connected TV users in the US this year, up 8.1% from 2017, according to eMarketer estimates. The research firm said that some 55.5% of the US population will use connected TVs this year and tipped this to rise to 60.1% in 2022 when the number of smart TV users reaches […]

eMarketer: cord-cutting in US accelerating despite pay TV-OTT partnerships

Cord-cutting in the US will grow by a third this year compared with the figure for 2017, with 33 million consumers un-subscribing from their pay TV services, according to eMarketer. According to the research outfit, cord-cutting is continuing to outpace projections despite pay TV operators forging partnerships with OTT TV players such as Netflix. The […]

eMarketer: 10% of the world’s population to use SVOD this year

Nearly 765 million people globally – 10.2% of the world’s population – will use a subscription over-the-top video service at least once per month this year, according to eMarketer. The research firm said that this represents some 32.1% of the world’s digital video viewers, with the subscription OTT market tipped to grow by 24.0% this […]

eMarketer: mobile engagement to surpass TV by 2019

US adults will send more time on their mobile devices than they do watching TV by 2019, according to eMarketer predictions. The research firm estimates that in 2018 US adults will spend nearly 3 hours, 50 minutes per day watching TV, compared to 3 hours 35 on their mobile devices. With TV time shrinking and […]

eMarketer: 16% mobile video time growth in UK this year

The time people in the UK spend watching video on smartphones is due to grow by more than 16% this year, according to eMarketer stats. The forecast, which is included in eMarketer’s UK Digital Video and TV 2018 report, estimates that UK adults will spend an average of 28 minutes per-day watching video on smartphones this […]

eMarketer: Spanish TV ad market set to dip

TV’s share of total media ad spend in Spain will decrease from 39.3% to 38.5% between 2018 and 2022, according to eMarketer predictions. The research firm predicted the decline will be faster than it had previously forecast in September 2017, “mainly because advertisers are spending more cautiously due to the political instability in Catalonia.” At […]

eMarketer: social ad spend in the UK to exceed TV by 2020

Social networks’ share of advertising spend in the UK will overtake television ad spend by 2020, according to stats published by eMarketer. The research firm said that come 2020, social network ad spending will account for 20% of all media ad spend in the UK, compared to 17.8% for broadcast TV. As it stands today, […]

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