Emarketer

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Mobile time to surpass TV time in 2019

Adults in the US will spend more time using their mobile devices than watching their…

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eMarketer: social video ad spend to grow 44% by 2021

Social video ad spend in the US will grow 44% between 2019 and 2021 to…

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eMarketer: 51% of US households to take Amazon Prime in 2019

The number of Amazon Prime households in the US will reach 63.9 million this year,…

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eMarketer: 2018 to be milestone year for digital video ads in the US

US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018,…

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eMarketer: UK digital ad spend to reach £13bn this year

UK digital advertising spend will reach £12.98 billion in 2018, accounting for 63.6% of total…

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eMarketer projects strong ad gains for Hulu and Roku

Hulu and Roku will both experience strong US advertising revenue growth over the next two…

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eMarketer: US connected TV user numbers to reach 182m in 2018

There will be 182.6 million connected TV users in the US this year, up 8.1%…

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eMarketer: cord-cutting in US accelerating despite pay TV-OTT partnerships

Cord-cutting in the US will grow by a third this year compared with the figure…

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eMarketer: 10% of the world’s population to use SVOD this year

Nearly 765 million people globally – 10.2% of the world’s population – will use a…

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eMarketer: mobile engagement to surpass TV by 2019

US adults will send more time on their mobile devices than they do watching TV…

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eMarketer: 16% mobile video time growth in UK this year

The time people in the UK spend watching video on smartphones is due to grow…

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eMarketer: Spanish TV ad market set to dip

TV’s share of total media ad spend in Spain will decrease from 39.3% to 38.5%…

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eMarketer: social ad spend in the UK to exceed TV by 2020

Social networks’ share of advertising spend in the UK will overtake television ad spend by…

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eMarketer: 78% of digital video viewers watch on their phone

More than three quarters of digital video viewers globally will use their mobile phones to…

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eMarketer: YouTube ‘close to saturation’ in the UK

More than 90% of digital video viewers in the UK regularly visit YouTube with the…

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eMarketer: UK programmatic ad spend to reach £3.39bn this year

Programmatic digital display ad spend in the UK will reach some £3.39 billion by the…

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eMarketer: UK digital ad spend to reach £10.9bn this year

UK digital ad spend will reach £10.89 billion (€12.36 billion) by the end of 2017,…

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eMarketer: video viewing to see UK smartphone use surpass PCs

Video viewing will help smartphones to pass computers for the first time this year as…

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eMarketer: fifth of UK web users block ads

Some 20.9% of UK internet users, 11.4 million people in total, will use ad blocking…

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eMarketer: US virtual reality use to climb 110% this year

Virtual reality usage will grow by 110% in the US this year, but will not…

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eMarketer: half of UK internet users to play online games in 2019

By 2019 half of all UK internet users will be playing online games at least…

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Snapchat ad revenues to reach nearly US$1bn next year

Snapchat is due to see “explosive growth” in ad revenues, with the messaging service set…

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eMarketer: 2.85bn people to stream Rio Olympics

Some 2.85 billion people worldwide are expected to stream the Rio Olympics, a 1.5 times…

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eMarketer: US digital video ads set for double-digit annual growth

US digital video ad spend will grow by double-digits annually through 2020, as TV spend…

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eMarketer: 63% of UK population regularly watches web video

More than three-fifths of the UK population now consume online video on a regular basis,…

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UK mobile ad spend to overtake TV this year

Mobile ad spend in the UK is expected to rise by 35% this year, overtaking…

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eMarketer: US digital ad spend to surpass TV next year

Total digital ad spend in the US will surpass TV spend for the first time…

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Half of UK population to use Facebook this year

This year an estimated 50.5% of UK residents – some 33.2 million users – will…

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US pay TV subs to drop below 100m as cord cutting ‘accelerates’

The number of US households that subscribe to cable and satellite TV will drop below…

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UK mobile ad spend to overtake TV next year

UK mobile advertising spend will overtake television ad spend in 2016 after showing “significant growth…

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