Mobile time to surpass TV time in 2019

Adults in the US will spend more time using their mobile devices than watching their TVs, a new study has found. According to eMarketer, US adults will spend an average of 3 hours and 43 minutes (3:43) on mobile devices daily, excluding voice time, while they will spend 3:35 watching TV. In 2018, the average […]

eMarketer: social video ad spend to grow 44% by 2021

Social video ad spend in the US will grow 44% between 2019 and 2021 to reach US$14.89 billion, accounting for 30.4% of total video ad spend, according to eMarketer. The research firm estimates that Twitter’s US video ad revenues will pass US$1 billion in 2021, while Snapchat’s US video ad business will grow 19.9% year-over-year […]

eMarketer: 51% of US households to take Amazon Prime in 2019

The number of Amazon Prime households in the US will reach 63.9 million this year, accounting for 51.3% of homes, according to eMarketer predictions. The research firm estimates that over a five-year period the number of Amazon Prime homes will have climbed from 52.1 million in 2017 (42.4%), to 71.7 million in 2021 (56.9% of […]

eMarketer: 2018 to be milestone year for digital video ads in the US

US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018, marking a milestone year of digital video advertising, according to eMarketer. The research firm said that video ad spend will make up 25% of US digital ad spending this year with Facebook capturing nearly a quarter of this video ad […]

eMarketer: UK digital ad spend to reach £13bn this year

UK digital advertising spend will reach £12.98 billion in 2018, accounting for 63.6% of total media ad spending, according to eMarketer. The research firm predicts that digital ad spend in the UK will increase 9.9% next year to £14.27 billion and will continue to grow in the coming years, but at a reduced rate. The […]

eMarketer projects strong ad gains for Hulu and Roku

Hulu and Roku will both experience strong US advertising revenue growth over the next two years, according to eMarketer projections. The research company expects Hulu’s US ad revenues to climb from US$1.12 billion in 2018 to US$1.26 billion in 2019 and US$1.41 billion in 2020. “This represents double-digit annual growth throughout our forecast period, and […]

eMarketer: US connected TV user numbers to reach 182m in 2018

There will be 182.6 million connected TV users in the US this year, up 8.1% from 2017, according to eMarketer estimates. The research firm said that some 55.5% of the US population will use connected TVs this year and tipped this to rise to 60.1% in 2022 when the number of smart TV users reaches […]

eMarketer: cord-cutting in US accelerating despite pay TV-OTT partnerships

Cord-cutting in the US will grow by a third this year compared with the figure for 2017, with 33 million consumers un-subscribing from their pay TV services, according to eMarketer. According to the research outfit, cord-cutting is continuing to outpace projections despite pay TV operators forging partnerships with OTT TV players such as Netflix. The […]

eMarketer: 10% of the world’s population to use SVOD this year

Nearly 765 million people globally – 10.2% of the world’s population – will use a subscription over-the-top video service at least once per month this year, according to eMarketer. The research firm said that this represents some 32.1% of the world’s digital video viewers, with the subscription OTT market tipped to grow by 24.0% this […]

eMarketer: mobile engagement to surpass TV by 2019

US adults will send more time on their mobile devices than they do watching TV by 2019, according to eMarketer predictions. The research firm estimates that in 2018 US adults will spend nearly 3 hours, 50 minutes per day watching TV, compared to 3 hours 35 on their mobile devices. With TV time shrinking and […]

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