UK digital advertising spend will reach £12.98 billion in 2018, accounting for 63.6% of total media ad spending, according to eMarketer.
The research firm predicts that digital ad spend in the UK will increase 9.9% next year to £14.27 billion and will continue to grow in the coming years, but at a reduced rate.
The UK digital ad-spend report estimates that spend will climb to £15.42 billion in 2020, to £16.53 billion in 2021 and £17.63 billion in 2022 – by which point digital will account for 70.8% of all media ad spend.
ICYMI: Ericsson's @Media_Kind divestment delayed to year-end. https://t.co/ZLTtIJ95dj
22 September 2018 @ 17:00:00 UTC
.@YouTube: #TV is our 'fastest growing screen'. #TopStoriesOfTheWeek https://t.co/15Y20FGIr4 https://t.co/QUBgu8dmwh
22 September 2018 @ 15:00:00 UTC
DTVE Week In View: @libertyglobal is at the crossroads. https://t.co/6E90kWZ5RT https://t.co/G0N83ieCnR
22 September 2018 @ 12:00:01 UTC
.@SkyUK to bring @netflix on-demand package to Sky Q in November. #TopStoriesOfTheWeek #SVOD https://t.co/tPBTyxDO04 https://t.co/JYnayWR6Ub
22 September 2018 @ 10:00:00 UTC
.@SPTV launches POP #kids app on @PlayStation 4. #Sony https://t.co/YR5BImshoh
22 September 2018 @ 09:00:01 UTC
