Emarketer


eMarketer: 16% mobile video time growth in UK this year

The time people in the UK spend watching video on smartphones is due to grow by more than 16% this year, according to eMarketer stats. The forecast, which is included in eMarketer’s UK Digital Video and TV 2018 report, estimates that UK adults will spend an average of 28 minutes per-day watching video on smartphones this […]

eMarketer: Spanish TV ad market set to dip

TV’s share of total media ad spend in Spain will decrease from 39.3% to 38.5% between 2018 and 2022, according to eMarketer predictions. The research firm predicted the decline will be faster than it had previously forecast in September 2017, “mainly because advertisers are spending more cautiously due to the political instability in Catalonia.” At […]

eMarketer: social ad spend in the UK to exceed TV by 2020

Social networks’ share of advertising spend in the UK will overtake television ad spend by 2020, according to stats published by eMarketer. The research firm said that come 2020, social network ad spending will account for 20% of all media ad spend in the UK, compared to 17.8% for broadcast TV. As it stands today, […]

eMarketer: 78% of digital video viewers watch on their phone

More than three quarters of digital video viewers globally will use their mobile phones to watch digitally streamed content in 2018, according to eMarketer. The research firm said that 1.87 billion people – almost a quarter of the world’s population – will watch video over a mobile phone this year, almost double 2014’s figure. This […]

eMarketer: YouTube ‘close to saturation’ in the UK

More than 90% of digital video viewers in the UK regularly visit YouTube with the platform “close to saturation”, according to eMarketer. The research firm’s first YouTube forecast for the UK market said that 40.4 million people, or six out of 10 people in the UK, will watch video via the YouTube app or website […]

eMarketer: UK programmatic ad spend to reach £3.39bn this year

Programmatic digital display ad spend in the UK will reach some £3.39 billion by the end of 2017, up 23.5% year-on-year, according to eMarketer stats. The research firm said that mobile continues to be a major growth driver and will account for 78% of total programmatic display ad spending in 2017 (£2.64 billion). This is […]

eMarketer: UK digital ad spend to reach £10.9bn this year

UK digital ad spend will reach £10.89 billion (€12.36 billion) by the end of 2017, up 11.0% year-on-year, according to eMarketer. Mobile continues to drive growth in digital ad spending, growing by an estimated 30.3% this year. Within mobile, video has seen the most growth, increasing 47.7%, said the research. Traditional media ad spend was […]

eMarketer: video viewing to see UK smartphone use surpass PCs

Video viewing will help smartphones to pass computers for the first time this year as the preferred way for UK adults to access the web, according to eMarketer. The research firm said that adults will spend one hour 59 minutes a day on their smartphone in 2017, compared to one hour 58 minutes for desktop […]

eMarketer: fifth of UK web users block ads

Some 20.9% of UK internet users, 11.4 million people in total, will use ad blocking software this year, according to eMarketer stats. The research firm said that ad blocking is becoming more common among demographic groups, having once been seen “as the preserve of young, and often male, early adopters and gamers”. By the end […]

eMarketer: US virtual reality use to climb 110% this year

Virtual reality usage will grow by 110% in the US this year, but will not reach mass adoption “in the foreseeable future”, according to eMarketer. The research firm’s first forecast on virtual and augmented reality estimates that 22.4 million people in the US will engage with a form of VR monthly in 2017, up 109.5% […]