Smartphone


Mobile time to surpass TV time in 2019

Adults in the US will spend more time using their mobile devices than watching their TVs, a new study has found. According to eMarketer, US adults will spend an average of 3 hours and 43 minutes (3:43) on mobile devices daily, excluding voice time, while they will spend 3:35 watching TV. In 2018, the average […]

eMarketer: 16% mobile video time growth in UK this year

The time people in the UK spend watching video on smartphones is due to grow by more than 16% this year, according to eMarketer stats. The forecast, which is included in eMarketer’s UK Digital Video and TV 2018 report, estimates that UK adults will spend an average of 28 minutes per-day watching video on smartphones this […]

Deloitte: UK smartphone video viewing up 500% since 2012

The proportion of UK adults watching video on their smartphones has risen fivefold in the past five years, according to research by Deloitte. The consulting and accounting firm’s ‘Global Mobile Consumer Survey 2017: UK Cut’ report said that, as of mid-2017, some 57% of smartphone owners aged 18-75 watched at least one video on their […]

eMarketer: video viewing to see UK smartphone use surpass PCs

Video viewing will help smartphones to pass computers for the first time this year as the preferred way for UK adults to access the web, according to eMarketer. The research firm said that adults will spend one hour 59 minutes a day on their smartphone in 2017, compared to one hour 58 minutes for desktop […]

Zenith: online video viewing to climb 20% in 2017

Online video viewing will climb by 20% this year, driven by an increase in people tuning in on smartphones and tablets, according to new research by Zenith Media. The Publicis Media-owned ad agency estimates that global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes […]

Accenture: TV viewing more popular on non-TV devices

More people now prefer to watch TV shows on internet connected devices than on traditional TV sets, according to new research by Accenture. The company’s Digital Consumer Survey found that the percentage of consumers who said they prefer watching TV shows on television sets plummeted by 55% over the past year – from 52% to […]

Nielsen: US adults’ news consumption up 18% in 2016

US adults spent 72.5 billion minutes consuming news in the average week in 2016, an 18% increase from the prior year, according to Nielsen. The research firm found that the biggest increase came from national cable news networks, with weekly gross minutes of news consumption reaching 27.1 billion last year, compared to 18.8 billion in 2015. […]

Mobile to account for 60% of online video views this quarter

Mobile represented 54% of all online video viewing in Q4 2016 and is tipped to hit nearly 60% in Q1 2017, according to new research by Ooyala. The online video platform provider said that long-form content continues to grow on mobile devices, representing 47% of all mobile plays in the fourth quarter, outpacing short-form video […]

GfK: laptops the preferred viewing device for young adults

UK adults aged 18 to 24 years old spend more time watching video content on laptops than any other device, according to new research by GfK. The study reveals that young adults spend 41% of their daily viewing time watching on laptops, compared to 35% on TV, 14% on smartphones and 10% on tablets. The […]

Four fifths of US smartphone users stream video

Some 81% of all US smartphone users now stream video on their devices, according to research firm NPD. The company’s Connected Intelligence Smartphone and Tablet Usage Report claims that streaming video use is being driven primarily by users who are 25 and younger. People in this age-group spend twice as much time watching video content on […]

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