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Mobile viewing to drive in-app ad revenues

Roughly 60% of smartphone and tablet users watch between one and five hours of TV or video on these mobile platforms each week, according to Parks Associates. 

The US research firm said that this video consumption will help drive in-app ad revenues to more than US$5.6 billion by 2017, with 44% of tablet owners and 32% of smartphone claiming to have increased viewing on these platforms in the past year.

Separately, Parks released stats last week claiming that 55% of US smartphone owners and 61% of tablet owners use TV-related apps at least once a month.

The research claimed that more than 23% of US smartphone owners aged 18 to 34 use TV apps on their smartphone to schedule DVR recordings, while more than 22% have used an app that transforms their smartphone into a remote control for their TV or set-top box.

Overall, Parks tips the number of global TV app users on smartphones to reach 1.29 billion by 2018.

“TV app usage is altering the use cases for multiple connected devices; currently 57% of connected game console owners are using the device to watch TV shows. We are also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things,” said Parks Associates president Stuart Sikes.