UEFA


Four agencies in for UEFA marketing rights

Four sports marketing agencies have reportedly emerged as the leading bidders in UEFA’s club competitions rights distribution auction. According to SportBusiness, UEFA’s long-time agency partner Team Marketing – which has distributed the rights since 1992 – has submitted a bid, while other large agencies are also bidders including IMG, Infront and Relevant Sports Group. All […]

SPNI extends Champions League rights deal

Sony Pictures Networks India (SPNI) has renewed its broadcast rights deals with UEFA in a three year extension. The broadcaster will continue to broadcast the Champions League, Europa League, Super Cup, Youth League and Conference League through to the end of the 2023/24 season. SPNI will carry 138 matches of the top-flight Champions League including […]

UEFA launches open tender for new media marketing partner

UEFA has launched an open tender for the marketing of its club competitions in a move which will give Europe’s richest clubs a greater say on broadcasting plans. UEFA has historically worked exclusively with Swiss agency TEAM Marketing, but this has become a point of contention for top clubs who typically have more influence over […]

NENT Group adds new football rights to Baltic Viaplay offering

Nordic Entertainment Group (NENT Group) has struck a new agreement with UEFA to make the Viaplay streaming service the exclusive home of UEFA Euro and FIFA World Cup qualifying matches and the UEFA Nations League in Estonia, Latvia and Lithuania from 2022 to 2028, in addition to the UEFA Euro 2024 and UEFA Euro 2028 […]

beIN renews MENA Champions League rights in three-year UEFA deal

beIN MEDIA GROUP has agreed a major rights deal with UEFA. The three-year rights extension will see beIN SPORTS continue to serve as the exclusive broadcaster of the UEFA Champions League and the UEFA Europa League along with the new the UEFA Europa Conference League across the 24-country region of MENA through to 2023/24. The […]

UEFA Champions League goes FTA in Ireland with LiveScore deal

Sports app LiveScore has announced a three-year distribution deal with UEFA to live-stream the Champions League for free in Ireland. From the start of the 2021/22 season, LiveScore users in the country will have access to 104 matches live for free. LiveScore will be the exclusive Irish free-to-air broadcaster of Europe’s top flight football competition, […]

Super League not dead yet insists Real Madrid president

Florentino Pérez, the president of Real Madrid and key driver of the proposed breakaway European Super League, has insisted that the project is not dead in spite of its visible collapse. Within 48 hours of the controversial competition’s announcement, the six involved English clubs pulled out following pressure from the press and supporters. They were […]

NENT Group picks up UEFA rights in Poland

Nordic Entertainment Group (NENT Group) has acquired the rights to the UEFA Europa League and the new UEFA Conference League in Poland. The deal will see the streamer exclusively show the second and third-tier European club football competitions from the beginning of the 2021/22-season until the end of the 2023/24-season.  The competitions combined will bring […]

Amazon eyes Italian Champions League rights

Amazon is reportedly eyeing a bid for the UEFA Champions League rights in Italy. According to Milano Finanza, the ecommerce giant is considering whether to take on Sky Italia in the bidding, with the Comcast-owned operator currently in the middle of a three-year €300 million rights deal for the Champions League and Europa League which […]

DAZN bags 90% of Champions League matches in Germany

The extent of DAZN’s UEFA Champions League rights buy in Germany has been revealed by the sports streamer. DAZN and ZDF were revealed to have won the broadcaster tender for the 2021-22 – 2023-24 cycle, but the former will show the vast majority of matches for the first time. Dubbing itself as the “new home […]

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