Ampere Analysis

Dubbing key to Netflix international strategy

Netflix’s local strategy for key markets such as Japan, France and Germany is focused on dubbing, new research has found. According to Ampere Analysis, Netflix’s content in most non-English speaking territories is made up of 90% foreign-language content. The research says that even though Netflix’s focus on creating local original content has improved, it still […]

SVOD stacking on the rise in US and Europe

SVOD stacking – defined as subscribing to three or more streaming services – is on the rise both in the US and Europe, according to Ampere Analysis. According to the research outfit, the proportion of Internet users with three or more SVOD subscriptions has grown 6.6% since Q3 2018, while in Europe growth has been […]

Ampere: Netflix pay TV partnerships reach 300 million subs

Over 300 million pay TV homes worldwide now have the opportunity to subscribe to Netflix through their set-top boxes after the SVOD leader added 15 new partners this year, according to statistics compiled by Ampere Analysis.  According to Ampere, Netflix has struck over 100 significant partnership deals with pay TV operators to date, giving the […]

Ampere Analysis: Nordic broadcasters turning to originals in battle with SVOD giants

Nordic broadcasters are increasingly focusing on local originals and collaborating with each other to produce them in their battle with international SVOD giants such as Netflix, according to a report by Ampere Analysis.  According to Ampere, only 3% of Netflix titles in Sweden are local, while only 1% of Amazon Prime titles are from the […]

European and US internet users turning to smart devices for video

European and US internet audiences are increasingly watching online video on smartphones and smart TVs, according to Ampere Anaysis’ latest consumer barometer. According to Ampere, Europe saw a seven-percentage point jump in those watching content on smart TVs in the year to March 2019, and an eight point increase in those watching on smartphones. While […]

Ampere: cord-stacking and SVOD-only homes on the rise

Cord-stacking is on the rise internationally, and pay TV is continuing to decline according to data from Ampere Analysis. According to the analyst group’s latest Barometer of consumer behaviour in multiple countries, among those taking any subscription television service, a combination of pay TV, Premium channel and SVOD is the most common, followed by Pay […]

Ampere: SVOD business still has room for growth

The subscription video-on-demand business globally still has room for further growth, despite the view that demand is levelling off as the streaming market matures, according to Ampere Analysis. Both Europe and the US have enjoyed subscriber growth, according to Ampere’s latest Barometer. Growth in SVOD subscriptions in the US has resumed after plateauing between Q3 […]

Ampere: Facebook video viewing dips as Netflix and Amazon rise

The proportion of European and US internet users viewing videos on Facebook has declined from 28% to 23% since Q3 2016, according to Ampere Analysis’ latest Barometer of online video trends. Netflix viewers have increased from 22% to 37% of internet users over the same period, while Amazon viewers have increased by nine percentage points. […]

Ampere: 22% of US households to subscribe to new Disney+ streaming service

 A little under a quarter of US households are likely to sign up to Disney+, new research has revealed. According to  consumer research carried out by Qriously for Ampere Analysis, 27% of respondents are already aware of the fledgling SVOD platform, despite minimal promotional activity, with 22% of all respondents indicating that they are likely […]

Ampere: three of world’s top five SVOD providers are Chinese

Three of the top five SVOD services by subscriber numbers are now Chinese, according to a report by Ampere Analysis. According to Ampere, Baidu-backed iQiyi, Alibaba’s Youku-Tudou and Tencent-owned Tencent Video collectively achieved rapid growth following a shift from advertising revenues to premium subscriptions. According to the analyst outfit, 44% of Chinese internet users subscribe […]

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