Ampere Analysis


SVOD subscriptions have surpassed population size in US

In the latest milestone for US streaming service, a new report has found that there are now more subscriptions to SVODs than people in the 328 million-plus country. According to figures collated by Ampere Analysis, there are now nearly 340 million subscription OTT contracts to services such as Netflix, Disney+ and HBO Max. The report […]

Sports rights to continue decline post-pandemic

Sports rights prices are set to continue to fall in value in a post-pandemic world, a new report predicts. According to new research from Ampere, the “tough time” of sports rights holders “isn’t over yet” as broadcasters and operators continue to battle declining ad revenue and cord-cutting. The report notes that the rise of online […]

Netflix overtakes ARD to become the second largest TV group in Europe

Netflix is now the second largest TV group in Europe, with no ceiling in sight for the streaming service. According to a report from Ampere Analysis, Netflix is now second only to Comcast in terms of 2020 revenue. Comcast, which owns and operates Sky Group, still is the clear leader and accounted for 12% of […]

Peacock proving popular with older viewers, while HBO Max targets wealthy millennials

A generational divide has emerged between the US’s latest major streaming services Both NBCUniversal’s Peacock and WarnerMedia premium SVOD HBO Max launched this summer with solid performances. According to Ampere, 8% of US internet households have a subscription to HBO Max while 7% are using Peacock. Both streamers are, initially at least, reliant on pre-existing […]

AVOD viewers are older and from lower income households, says report

A distinct difference is emerging between audiences of ad-supported and subscription VOD services, a new report claims. According to a new report from Ampere Analysis, despite ostensibly serving the same purpose – i.e. entertainment video delivery – the two platform types are not competing for the same audience. The report notes that active AVOD users […]

UK SVOD viewing still strong despite lockdown lift

Any idea that OTT viewing in the UK would cool off as lockdown restrictions were lifted have been proved unfounded, with a new report showing that SVOD viewing still remains high. According to new data from Ampere Analysis covering Q3 2020, the easing of lockdown in June has not deterred people from watching streaming services […]

Broadband providers see growth across the globe amid pandemic

Streaming companies are not the only ones which have benefited during the coronavirus pandemic, with new figures indicating that ISPs around the globe have also seen a boost. According to Ampere Analysis’s Broadband market bellwether, 70% of companies in the market have reported growth during the health crisis, with positive net additions of more than […]

Broadcasters facing content drought in coronavirus hangover

Broadcasters are potentially facing long-term scheduling headaches with more than half of scripted TV shows facing delays. According to a new report from Ampere Analysis, the underlying effects of production shutdown caused by the coronavirus pandemic will be felt for the remainder of 2020 and into 2021. The research firm estimates that in the second […]

Ampere: Netflix and Amazon going local but facing more competition

Streaming providers Netflix and Amazon Prime Video are investing more in local content in international markets with an increasing focus on Asian markets such as Japan and India, where they are also facing competition from local players, according to Ampere Analysis. The research outfit says that the 15 markets that spend the most on original […]

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