Ampere Analysis


European and US internet users turning to smart devices for video

European and US internet audiences are increasingly watching online video on smartphones and smart TVs, according to Ampere Anaysis’ latest consumer barometer. According to Ampere, Europe saw a seven-percentage point jump in those watching content on smart TVs in the year to March 2019, and an eight point increase in those watching on smartphones. While […]

Ampere: cord-stacking and SVOD-only homes on the rise

Cord-stacking is on the rise internationally, and pay TV is continuing to decline according to data from Ampere Analysis. According to the analyst group’s latest Barometer of consumer behaviour in multiple countries, among those taking any subscription television service, a combination of pay TV, Premium channel and SVOD is the most common, followed by Pay […]

Ampere: SVOD business still has room for growth

The subscription video-on-demand business globally still has room for further growth, despite the view that demand is levelling off as the streaming market matures, according to Ampere Analysis. Both Europe and the US have enjoyed subscriber growth, according to Ampere’s latest Barometer. Growth in SVOD subscriptions in the US has resumed after plateauing between Q3 […]

Ampere: Facebook video viewing dips as Netflix and Amazon rise

The proportion of European and US internet users viewing videos on Facebook has declined from 28% to 23% since Q3 2016, according to Ampere Analysis’ latest Barometer of online video trends. Netflix viewers have increased from 22% to 37% of internet users over the same period, while Amazon viewers have increased by nine percentage points. […]

Ampere: 22% of US households to subscribe to new Disney+ streaming service

 A little under a quarter of US households are likely to sign up to Disney+, new research has revealed. According to  consumer research carried out by Qriously for Ampere Analysis, 27% of respondents are already aware of the fledgling SVOD platform, despite minimal promotional activity, with 22% of all respondents indicating that they are likely […]

Ampere: three of world’s top five SVOD providers are Chinese

Three of the top five SVOD services by subscriber numbers are now Chinese, according to a report by Ampere Analysis. According to Ampere, Baidu-backed iQiyi, Alibaba’s Youku-Tudou and Tencent-owned Tencent Video collectively achieved rapid growth following a shift from advertising revenues to premium subscriptions. According to the analyst outfit, 44% of Chinese internet users subscribe […]

SVODs in demand in Nordics, but Netflix is behind

The Nordic markets have among the highest uptake of SVOD services in Europe, but Netflix is struggling, new research has revealed. According to industry expert Ampere Analysis, the average market share of Netflix in the region is just 49%, compared to an average of 71% in the rest of Western Europe. Local players like Viaplay, […]

Hulu ‘missing piece’ in Disney streaming arsenal

Hulu was the “missing piece in Disney’s streaming strategy”, claims a new report. According to analysis from Ampere, gaining full control of Hulu in 2024 will “allow Disney to reinvent the TV ‘channel family’ for the streaming generation and give it the content scale and bundling flexibility it needs to take the fight to Netflix […]

Disney+ favouring quality over quantity at launch, says Ampere

New research from Ampere Analysis suggests that Disney’s new streaming service Disney+ will launch in November with a catalogue that is just one fifth of the size of Netflix’s. The new service will also have less content on offer than other rivals in the burgeoning SVOD place including Amazon Prime, Hulu, Starz Play and HBO […]

iQiyi content spend poised to top China’s big six broadcasters

iQiyi, one of China’s three major subscription VOD services (alongside Tencent Video and Youku), is poised to overtake spending on content by China’s top six broadcaster groups combined, according to new research from Ampere Analysis. According to Ampere, iQiyi spent RMB21.1 billion (€2.8 billion) on content in 2018, nearly matching the total content spend of […]

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