Ampere Analysis


Netflix’s core user base is getting older

Netflix’s core base of users is beginning to shift away from young people. Younger consumers have typically been the ones driving the streaming revolution, however, new stats from research house Ampere shows that 24 – 44-year-olds are now more likely to be Netflix subscribers than their 18-24 year-old peers for the first time. Usage of […]

Voice assistants in more than half of UK homes

More than half of UK internet households now own a voice assistant. According to consumer research from Ampere Analysis, 52% of internet households own a voice assistant device in the UK, while that figure stands at 49% for US households. Across all 25 countries surveyed by the firm, 32% claim to own a voice assistant-enable […]

SVOD subscriptions have surpassed population size in US

In the latest milestone for US streaming service, a new report has found that there are now more subscriptions to SVODs than people in the 328 million-plus country. According to figures collated by Ampere Analysis, there are now nearly 340 million subscription OTT contracts to services such as Netflix, Disney+ and HBO Max. The report […]

Sports rights to continue decline post-pandemic

Sports rights prices are set to continue to fall in value in a post-pandemic world, a new report predicts. According to new research from Ampere, the “tough time” of sports rights holders “isn’t over yet” as broadcasters and operators continue to battle declining ad revenue and cord-cutting. The report notes that the rise of online […]

Netflix overtakes ARD to become the second largest TV group in Europe

Netflix is now the second largest TV group in Europe, with no ceiling in sight for the streaming service. According to a report from Ampere Analysis, Netflix is now second only to Comcast in terms of 2020 revenue. Comcast, which owns and operates Sky Group, still is the clear leader and accounted for 12% of […]

Peacock proving popular with older viewers, while HBO Max targets wealthy millennials

A generational divide has emerged between the US’s latest major streaming services Both NBCUniversal’s Peacock and WarnerMedia premium SVOD HBO Max launched this summer with solid performances. According to Ampere, 8% of US internet households have a subscription to HBO Max while 7% are using Peacock. Both streamers are, initially at least, reliant on pre-existing […]

AVOD viewers are older and from lower income households, says report

A distinct difference is emerging between audiences of ad-supported and subscription VOD services, a new report claims. According to a new report from Ampere Analysis, despite ostensibly serving the same purpose – i.e. entertainment video delivery – the two platform types are not competing for the same audience. The report notes that active AVOD users […]

UK SVOD viewing still strong despite lockdown lift

Any idea that OTT viewing in the UK would cool off as lockdown restrictions were lifted have been proved unfounded, with a new report showing that SVOD viewing still remains high. According to new data from Ampere Analysis covering Q3 2020, the easing of lockdown in June has not deterred people from watching streaming services […]

Broadband providers see growth across the globe amid pandemic

Streaming companies are not the only ones which have benefited during the coronavirus pandemic, with new figures indicating that ISPs around the globe have also seen a boost. According to Ampere Analysis’s Broadband market bellwether, 70% of companies in the market have reported growth during the health crisis, with positive net additions of more than […]

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