Ampere Analysis


Ampere: Netflix’s cost of adding new customers has ‘rocketed’

Netflix’s US subscriber additions are beginning to slow and the cost of adding new customers has “rocketed” in recent years, according to Ampere Analysis. The research firm estimates that in its home market, Netflix’s marketing costs for acquiring subscribers has grown from around US$60 per person between 2013 and 2015 to roughly US$100 per new […]

Ampere: ‘SVOD stacking’ fuelling growth of subscription market

The continued growth of the subscription video-on-demand market is being fuelled by ‘SVOD stacking’ as adoption among new customers slows, according to Ampere Analysis. The research firm claims that while Netflix is the dominant player in all but three markets surveyed, the service alone “simply isn’t enough” for many consumers, with service staking now the […]

Parks Associates: 50% of US broadband homes own a smart TV

More than 50% of US broadband households own a smart TV and more than 40% have a streaming media player, according to Parks Associates research. The study also reported high ownership figures for games consoles, which feature in more US broadband households than streaming media players. “The rise of voice control enables consumers to control […]

French SVOD suffering from ‘lack of local content’

A lack of local content has dampened the uptake of subscription video-on-demand services in France by comparison with other major markets, according to Ampere Analysis. According to the analyst group, French SVOD services as a whole have less content than SVOD players in Germany, Italy, Spain, the UK and the US, and far lower levels […]

Ampere: Netflix responds to popularity of sci-fi and fantasy content

Science fiction and fantasy has become the most popular genre among Netflix subscribers and this preference is being reflected by Netflix’s commissioning behaviour, according to Ampere Analysis. The research firm said that following the success of flagship series like Stranger Things, sci-fi and fantasy was the most popular genre on Netflix in Q1 2018 with 12% […]

Ampere: SVOD growth plateaus in US, continues in Europe

SVOD subscription growth has plateaued in the US but continues to be healthy in Europe, according to new stats from Ampere Analysis. The research firm said that subscription video-on-demand services in the US have seen no overall penetration increase for four consecutive quarters but claimed that ‘service stacking’ means lots of growth remains in subscriptions. […]

Ampere: Binge viewing more common in the US than Europe

Binge viewing is more common in the US than in Europe but is rapidly becoming “standard practice” in both markets, according to Ampere Analysis. The research firm found the proportion of internet users who ‘strongly agree’ they frequently watch several episodes of the same TV show back-to-back is 22% in the US and 15% in […]

Ampere: over 55s waking up to SVOD bingeing

Although over-55s remain staunch supporters of linear television, a new study shows they are now waking up to binge viewing through SVOD platforms. According to Ampere Analytics, there is virtually no difference in viewing habits between those aged 55-64 and 18-24s if subscription on-demand is the only service in their household. Over-55s SVOD users watched […]

Ampere: Premier League rights to pass £10bn mark

The value of Premier League football rights is set to break the £10 billion barrier for the first time, with Amazon emerging as a “significant potential bidder”, according to Ampere Analysis. The research firm predicts that the total value for UK and international rights in the upcoming auction for three seasons from 2019 – 2022 […]

Ampere: Netflix is yet to catch on in France

Netflix is yet to win “the hearts and minds” of people in France, with the French the least likely to take subscription video-on-demand services in a survey spanning 14 countries, according to Ampere Analysis. The research said that France “solidly bucks the trend” when it comes to embracing services like Netflix and Amazon Prime Video […]