Ampere Analysis

Ampere: YouTube ad income rate reaches level of broadcast TV

YouTube’s ad income for an hour of viewed content is now roughly equal to that of broadcast TV in markets like the US, though MCN valuations have “plummeted”, according to Ampere Analysis. The research firm said that YouTube has reached a “per-hour revenue ceiling” in some markets, claiming that this is a key factor influencing […]

Ampere: Netflix leads the FAANGs with focus on comedy and sci-fi originals

Netflix continues to lead the FAANG companies in terms of original content, though the Facebook, Apple and Google-owned YouTube platforms are also making “unprecedented strides” in original content production. This is according to new research by Ampere Analysis, which shines a light on both the number of originals that the FAANGs are working on and […]

Ampere: Netflix password sharing done by less than 10% of users

Netflix password sharing is done in less than one in ten homes globally that take the service, with the practise “not as prolific as many believe,” according to Ampere Analysis. The research firm said that while account sharing by Netflix users is higher than with other SVOD services like Amazon Prime, the amount of password […]

Ampere: Netflix’s cost of adding new customers has ‘rocketed’

Netflix’s US subscriber additions are beginning to slow and the cost of adding new customers has “rocketed” in recent years, according to Ampere Analysis. The research firm estimates that in its home market, Netflix’s marketing costs for acquiring subscribers has grown from around US$60 per person between 2013 and 2015 to roughly US$100 per new […]

Ampere: ‘SVOD stacking’ fuelling growth of subscription market

The continued growth of the subscription video-on-demand market is being fuelled by ‘SVOD stacking’ as adoption among new customers slows, according to Ampere Analysis. The research firm claims that while Netflix is the dominant player in all but three markets surveyed, the service alone “simply isn’t enough” for many consumers, with service staking now the […]

Parks Associates: 50% of US broadband homes own a smart TV

More than 50% of US broadband households own a smart TV and more than 40% have a streaming media player, according to Parks Associates research. The study also reported high ownership figures for games consoles, which feature in more US broadband households than streaming media players. “The rise of voice control enables consumers to control […]

French SVOD suffering from ‘lack of local content’

A lack of local content has dampened the uptake of subscription video-on-demand services in France by comparison with other major markets, according to Ampere Analysis. According to the analyst group, French SVOD services as a whole have less content than SVOD players in Germany, Italy, Spain, the UK and the US, and far lower levels […]

Ampere: Netflix responds to popularity of sci-fi and fantasy content

Science fiction and fantasy has become the most popular genre among Netflix subscribers and this preference is being reflected by Netflix’s commissioning behaviour, according to Ampere Analysis. The research firm said that following the success of flagship series like Stranger Things, sci-fi and fantasy was the most popular genre on Netflix in Q1 2018 with 12% […]

Ampere: SVOD growth plateaus in US, continues in Europe

SVOD subscription growth has plateaued in the US but continues to be healthy in Europe, according to new stats from Ampere Analysis. The research firm said that subscription video-on-demand services in the US have seen no overall penetration increase for four consecutive quarters but claimed that ‘service stacking’ means lots of growth remains in subscriptions. […]

Ampere: Binge viewing more common in the US than Europe

Binge viewing is more common in the US than in Europe but is rapidly becoming “standard practice” in both markets, according to Ampere Analysis. The research firm found the proportion of internet users who ‘strongly agree’ they frequently watch several episodes of the same TV show back-to-back is 22% in the US and 15% in […]