Ampere Analysis


Hulu ‘missing piece’ in Disney streaming arsenal

Hulu was the “missing piece in Disney’s streaming strategy”, claims a new report. According to analysis from Ampere, gaining full control of Hulu in 2024 will “allow Disney to reinvent the TV ‘channel family’ for the streaming generation and give it the content scale and bundling flexibility it needs to take the fight to Netflix […]

Disney+ favouring quality over quantity at launch, says Ampere

New research from Ampere Analysis suggests that Disney’s new streaming service Disney+ will launch in November with a catalogue that is just one fifth of the size of Netflix’s. The new service will also have less content on offer than other rivals in the burgeoning SVOD place including Amazon Prime, Hulu, Starz Play and HBO […]

iQiyi content spend poised to top China’s big six broadcasters

iQiyi, one of China’s three major subscription VOD services (alongside Tencent Video and Youku), is poised to overtake spending on content by China’s top six broadcaster groups combined, according to new research from Ampere Analysis. According to Ampere, iQiyi spent RMB21.1 billion (€2.8 billion) on content in 2018, nearly matching the total content spend of […]

Ampere: Netflix will ‘aggressively ramp up’ local production in Europe and Asia

Netflix will aggressively ramp up local production in Europe and Asia this year to drive up penetration and meet new content quota obligations, according to Ampere analysis. In a note on Netflix’s strategy, Ampere said that Netflix announced 24 new titles for Europe in Q4 2018, which is the equivalent to the streaming giant’s total […]

Ampere: SVOD to overtake box office revenues next year

Subscription over-the-top video revenues will overtake box office revenues globally in 2019 as SVOD continues to grow in all regions, according to Ampere Analysis. The research firm predicts that global OTT revenues will reach US$46 billion next year while cinema revenues will come in at just under US$40 billion, noting a theatrical slowdown in North […]

Ampere: Comcast-Sky and Disney-Fox to spend US$43bn on content in 2018

The mergers of Comcast-Sky and Disney-Fox mean that two in every 10 dollars spent on content worldwide will be by one of these two companies, according to Ampere Analysis. The research firm estimates that the combined content spend of the two merged players will reach US$43 billion (€38 billion) by the end of 2018 – […]

Ampere: 32% of US web users watch videos daily on their smartphones

Almost a third of US internet users watch online video on their smartphones every day, the highest proportion of anywhere in the world, according to Ampere Analysis. The research firm estimates that during the third quarter of 2018, some 32% of US internet users watched video on their smartphone daily, compared to 23% in Europe. […]

Ampere: nearly four in five US web users take SVOD

Nearly four in five US internet users now have at least one subscription video-on-demand subscription with SVOD uptake in Europe also showing healthy growth, according to Ampere Analysis. The research firm said that growth in SVOD subscriptions in the US has resumed after previously plateauing, thanks to gains at Hulu and Netflix. Some 77.3% of […]

Germany set to ‘displace UK’ as leading European SVOD market

Germany is set to surpass the UK as Europe’s strongest video-on-demand market following strong growth by Netflix and Amazon, according to an analysis by Ampere Analysis and video-on-demand service Cirkus. According to the analysis, Netflix gained about 400,000 new subscribers in Germany from the end of the second quarter and Amazon Prime gained nearly 700,000. Compared […]

Ampere: Facebook video viewing audience in decline in US, Europe

Online video audiences for Netflix and Amazon are increasing, but Facebook is experiencing a decline in video viewing, according to Ampere Analysis. The research firm said that since the third quarter of 2016, the proportion of US internet users who have watched videos on Facebook in the past month has declined from 35.5% to 23.7%. […]