GfK


German smart TV sales up 14%

Despite the economic toll of the Covid-19 pandemic, the German smart TV market has been described as ‘very stable’ by a new report which sees solid growth. According to GfK Retail & Technology, approximately 4.1 million smart TV sets were sold in the European country during the first nine months. This translates to a growth […]

GfK’s Simon: industry ‘should be expecting more’ from UHD TV sales figures

Economic uncertainty surrounding Brexit is negatively affecting sales and adoption of UHD TVs, claims GfK account director Nick Simon. Speaking at the SES Ultra HD Conference in London, Simon said that 2019 is “not the right time to make a major purchase” for many consumers, and said that this is having an impact on the […]

GfK: Millennials shun traditional pay TV

Millennials are the group most likely to cut the cord, or to have never had a traditional pay TV subscription, a survey of 25,000 US consumers reveals. The GfK MRI survey shows that millennials account for 43% of the cordless population in the US. It added that almost a third of millennials have shunned pay […]

GfK: 98% of UK OTT viewing done in-home

Some 98% of content from over-the-top services like Netflix is viewed in the home, according to new UK TV viewing research by GfK. The research firm claimed that watching subscription video content on Netflix, Amazon and Now TV is, for now, “most definitely an in-home entertainment experience”, and noted “surprisingly low audience numbers on mobile devices”. […]

ASA calls for change to broadband speed claim adverts

The UK’s Advertising Standards Authority has called for a change to the way broadband speed claims are advertised to ensure consumers are not misled. The decision came as the ASA published research it commissioned from GfK, which found that many people are unclear about what the numbers given in operator ads mean for them and what […]

Now TV: Game of Thrones gets triple the views of any other show

Game of Thrones has proved the most successful TV show “by far” on Sky’s four-year old over-the-top service Now TV, IBC delegates heard yesterday. Speaking on a panel named ‘What do audiences really want? The truth about changing TV consumption’, Now TV’s strategy and proposition director, James Alexander, said while some individual movies can return […]

GfK: laptops the preferred viewing device for young adults

UK adults aged 18 to 24 years old spend more time watching video content on laptops than any other device, according to new research by GfK. The study reveals that young adults spend 41% of their daily viewing time watching on laptops, compared to 35% on TV, 14% on smartphones and 10% on tablets. The […]

Quarter of US TV homes now without pay TV

One quarter of US TV households now go without a cable or satellite pay TV subscription, according to research by GfK. According to GfK’s 2016 Ownership and Trend Report, part of its Home Technology Monitor, 17% of US TV homes now rely on over-the-air broadcast reception, up from 15% last year, while 6% only use […]

Half of pay TV homes use TV Everywhere services

More than half of consumers in pay TV homes have used TV Everywhere services to watch content, according to a North American study by GfK. The report says that though ‘TV Everywhere’ as a brand name is still struggling to build awareness among consumers, 53% of pay TV viewers have used these services – up 10 […]

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