GfK

Mid-range TV sales hit by war and cost of living in first half

After a strong 2020 driven by the pandemic stay-at-home, the global market for consumer electronics faced a slow-down in 2021 that continued in the first half of 2022, with TV sales seeing a notable downturn, according to figures released by GfK ahead of the IFA show in Germany. From January to June 2022, the TV […]

Smart TV domination in Germany

Smart TVs make up almost the entire TV market in Germany. According to the latest GfK SE Deutsche TV-Plattform report, a total of 2.7 million televisions were sold in Germany by the end of July 2022. Smart TVs sales made up 96% of the total (2.5 million), up two percentage points on the previous year.  […]

Smart TVs at all-time-high in Germany

The share of smart TVs in Germany continues to rise. According to GfK SE, just over 1.6 million TVs were sold in the German market during Q1 2022. Of this total, smart TVs made up 96% of all sales. Smart TV market share in the country was up year-over-year by 2% compared to the same […]

German UHD adoption on the up

Adoption of UHD TVs in Germany continues to rise. According to new figures from GfK SE, a total of around 1.45 million TV sets were sold in Germany in the Q1 2021 with 1.1 million (75%) being UHD TVs. This is an increase from the 70% in Q1 2020. Overall, around 20.5 million ultra-high definition […]

Smart TV sales up 20% in Germany

Smart TV sales in Germany increased by 20% in 2020. According to figures from GdfK, around 6.6 million smart TV sets were sold in the country, an increase from 5.5 million in 2019.  This increase in sales is reflected in the market share of smart TV sets which enable the use of apps or catch […]

German smart TV sales up 14%

Despite the economic toll of the Covid-19 pandemic, the German smart TV market has been described as ‘very stable’ by a new report which sees solid growth. According to GfK Retail & Technology, approximately 4.1 million smart TV sets were sold in the European country during the first nine months. This translates to a growth […]

GfK’s Simon: industry ‘should be expecting more’ from UHD TV sales figures

Economic uncertainty surrounding Brexit is negatively affecting sales and adoption of UHD TVs, claims GfK account director Nick Simon. Speaking at the SES Ultra HD Conference in London, Simon said that 2019 is “not the right time to make a major purchase” for many consumers, and said that this is having an impact on the […]

GfK: Millennials shun traditional pay TV

Millennials are the group most likely to cut the cord, or to have never had a traditional pay TV subscription, a survey of 25,000 US consumers reveals. The GfK MRI survey shows that millennials account for 43% of the cordless population in the US. It added that almost a third of millennials have shunned pay […]

GfK: 98% of UK OTT viewing done in-home

Some 98% of content from over-the-top services like Netflix is viewed in the home, according to new UK TV viewing research by GfK. The research firm claimed that watching subscription video content on Netflix, Amazon and Now TV is, for now, “most definitely an in-home entertainment experience”, and noted “surprisingly low audience numbers on mobile devices”. […]

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