The BBC has appointed Nick North, an executive at market research firm GfK, as its new director of audiences.
North, who takes up his new role on September 15, is currently global lead for media and entertainment at GfK.
Based in London, he will take responsibility for leading the BBC Audiences teams across the corporation, making sure that audience insight and understanding continues to be at the heart of everything the BBC does.
“The BBC’s relationship with its audiences is key to everything the corporation does. I’m looking forward to working with the team at the BBC to further strengthen that relationship. In particular, I am excited to be joining at a time when technological change is opening up new opportunities to strengthen engagement with audiences and new ways of gaining insights across platforms,” said North.
BBC director of marketing and audiences, Philip Almond, added: “It’s important that the service we give to audiences is as good as it can be and Nick will help us to fully represent the voice of the audience in the BBC.”