The Diffusion Group

Less than half of US households will be MVPD subscribers by 2025

More than half of US broadband households will live without an MVPD service by 2025. According to a new report from The Diffusion Group, MVPD service penetration will dip during a period of time in which pay TV services will lose 36% of their 2020 subscriber base. This is a significant acceleration from the previous […]

Streaming video boom leading homes with kids to upgrade broadband

Over a fifth of US households with larger families have upgraded their broadband connections to accommodate greater streaming consumption during the coronavirus lockdown period in significant numbers, according to research from The Diffusion Group (TDG).  The research outfit found that 21% of broadband households with three or more children at home upgraded their internet service […]

TDG: Netflix price increases could have ‘significant implications’

Netflix’s US price increase is a test to subscriber loyalty as even minor price variations could have “significant implications”, according to The Diffusion Group (TDG). Anticipating that Netflix would up its prices in 2019, the US-based research group conducted a survey among US broadband users in December 2018 to test price sensitivity should Netflix raise […]

TDG: Roku users less likely to subscribe to pay TV services

Roku users are less likely than other TV streamers to subscribe to legacy pay TV services, according to The Diffusion Group (TDG). The US-based research firm found that 35% of Roku users do not subscribe to legacy pay TV – compared to 27% of adult broadband users in general whom enjoy streaming TV. TDG forecasts […]

TDG: eSports to become a US$1.6bn business by 2022

The global eSports industry generated revenues of US$905 million last year with that figure set to reach US$1.6 billion by 2022, according to The Diffusion Group. The research firm’s report claims that eSports had a global audience of 557 million people last year and cited a number of factors that make eSports “ripe for solid […]

TDG: 50% of Facebook users have never heard of Facebook Watch

Half of adult Facebook users have never heard of its free Watch video service, according to research by US-based The Diffusion Group. The survey of 1,632 adult Facebook users claimed that Facebook Watch “continues to face significant challenges regarding feature awareness and use.” The research found that 50% of the polled Facebook users had never […]

TDG: Amazon Channels dominates direct-to-consumer subscriptions

Amazon Prime Channels accounts for 55% of all direct-to-consumer subscriptions in the US, according to research by The Diffusion Group (TDG). The study claims that Amazon Channels is especially prominent among premium direct-to-consumer apps like HBO Now, Showtime and Starz, with more than half of HBO’s direct subscribers using Amazon Channels to purchase their service. […]

TDG: NBCU top channel group for US viewers

NBCUniversal networks was the group of channels that most US viewers would choose if they had to select package of five TV network groups for a ‘skinny TV plan’, according to The Diffusion Group. The research firm found that the ‘big-four’ broadcast network groups occupied the top five slots when viewers were asked which they […]

TDG: fifth of Netflix subs think originals are ‘critical’ to service

More than a fifth of Netflix subscribers consider the SVOD provider’s original content as “absolutely critical” to their decision to keep using the service, according to The Diffusion Group (TDG). The ‘Big-Three SVOD and the Original Content Arms Race’ report claims that 21.0% of polled Netflix subscribers said its originals were “absolutely critical” and another […]

TDG: ‘skinny bundle’ TV online customers happy with value

Subscribers to virtual pay TV services “overwhelmingly consider service value to be very solid,” according to new US research by The Diffusion Group. The research firm found that 86% of subscribers to online ‘skinny bundle’ pay TV services rated service value positively – with 49% rating it ‘very good’ and 37% ‘good’. Only 11% of […]

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