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The Diffusion Group
1 min read
Less than half of US households will be MVPD subscribers by 2025
More than half of US broadband households will live without an MVPD service by 2025….
2 min read
Streaming video boom leading homes with kids to upgrade broadband
Over a fifth of US households with larger families have upgraded their broadband connections to…
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TDG: Netflix price increases could have ‘significant implications’
Netflix’s US price increase is a test to subscriber loyalty as even minor price variations…
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TDG: Roku users less likely to subscribe to pay TV services
Roku users are less likely than other TV streamers to subscribe to legacy pay TV…
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TDG: eSports to become a US$1.6bn business by 2022
The global eSports industry generated revenues of US$905 million last year with that figure set…
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TDG: 50% of Facebook users have never heard of Facebook Watch
Half of adult Facebook users have never heard of its free Watch video service, according…
1 min read
TDG: Amazon Channels dominates direct-to-consumer subscriptions
Amazon Prime Channels accounts for 55% of all direct-to-consumer subscriptions in the US, according to…
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TDG: NBCU top channel group for US viewers
NBCUniversal networks was the group of channels that most US viewers would choose if they…
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TDG: fifth of Netflix subs think originals are ‘critical’ to service
More than a fifth of Netflix subscribers consider the SVOD provider’s original content as “absolutely…
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TDG: ‘skinny bundle’ TV online customers happy with value
Subscribers to virtual pay TV services “overwhelmingly consider service value to be very solid,” according…
1 min read
TDG: more than half of US millennials binge-watch content daily
More than half of US millennial broadband users binge watch content on a daily basis,…
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TDG: Two thirds of Hulu users would pick SVOD over pay TV
Two-thirds of Hulu users who also subscribe to a traditional pay TV service said that…
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TDG: two thirds of US web users watch SVOD on TVs
Roughly two thirds of US adult broadband users now take online subscription video-on-demand services on…
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TDG: half of US cord cutters cancelled in the last two years
More than half of US cord-cutters cancelled their pay TV service within the last two…
1 min read
TDG: Millennial ‘cord-nevers’ satisfied by SVOD services
Most US millennial web users who have never signed up for legacy pay TV services…
1 min read
‘SoMo’ social-mobile video consumption set to explode
Growing time spent on social networking sites on mobile devices will lead to massive expansion…
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Two fifths of TV time now dedicated to OTT
Video streaming has “fundamentally changed” the TV industry’s competitive landscape, with 42% of TV time…
1 min read
Broadband video to account for 38% of viewing by 2025
Broadband video will grow from 17% of total viewing minutes in 2015 to 38% by…
1 min read
Recommendations to drive 75% of TV viewing
Within the next 10 years recommendation-based program guides will ultimately drive 75% of all TV viewing,…
1 min read
TDG: smart TVs the preferred streaming platform
Over-the-top video users prefer to watch using the native connectivity of a smart TV, rather…
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VR revenues to hit US$18bn by 2025
Global revenues related to virtual reality (VR) will top US$18 billion (€16.6 billion) by 2025,…
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TDG: Cord cutting in decline
The percentage of adult broadband users who are ‘moderately’ or ‘highly likely’ to cancel their…
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Facebook to overtake Twitter as top social TV platform
Facebook will overtake Twitter as the “chosen medium for social TV activity” in the next…
1 min read
Internet set-tops now in 21% of US broadband homes
Internet set-top boxes such as Roku and Apple TV devices are now present in 21%…
1 min read
Half of US pay TV users now watch Netflix
Netflix streaming among pay TV users in the US has climbed from 36% in 2012…
1 min read
OTT to account for 25% of LatAm video in 10 years
Over-the-top (OTT) video services like Netflix will account for 25% of Latin American video consumption…
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OTT to account for half of TV ad revenue by 2020
Over-the-top TV ad revenue will account for just under half of total TV ad revenue…
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Mobile video to account for 20% of all viewing by 2025
Mobile video will account for more than 20% of overall viewing time among US consumers…
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Sports viewing on the web to grow tenfold
Viewing of broadband-distributed sports content is set to grow tenfold between 2015 and 2025, driven…
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One in eight US pay TV subscribers can access TV everywhere
Almost eight in ten legacy pay TV subscribers have access to authenticated TV everywhere services…
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