The Diffusion Group


TDG: Amazon Channels dominates direct-to-consumer subscriptions

Amazon Prime Channels accounts for 55% of all direct-to-consumer subscriptions in the US, according to research by The Diffusion Group (TDG). The study claims that Amazon Channels is especially prominent among premium direct-to-consumer apps like HBO Now, Showtime and Starz, with more than half of HBO’s direct subscribers using Amazon Channels to purchase their service. […]

TDG: NBCU top channel group for US viewers

NBCUniversal networks was the group of channels that most US viewers would choose if they had to select package of five TV network groups for a ‘skinny TV plan’, according to The Diffusion Group. The research firm found that the ‘big-four’ broadcast network groups occupied the top five slots when viewers were asked which they […]

TDG: fifth of Netflix subs think originals are ‘critical’ to service

More than a fifth of Netflix subscribers consider the SVOD provider’s original content as “absolutely critical” to their decision to keep using the service, according to The Diffusion Group (TDG). The ‘Big-Three SVOD and the Original Content Arms Race’ report claims that 21.0% of polled Netflix subscribers said its originals were “absolutely critical” and another […]

TDG: ‘skinny bundle’ TV online customers happy with value

Subscribers to virtual pay TV services “overwhelmingly consider service value to be very solid,” according to new US research by The Diffusion Group. The research firm found that 86% of subscribers to online ‘skinny bundle’ pay TV services rated service value positively – with 49% rating it ‘very good’ and 37% ‘good’. Only 11% of […]

TDG: more than half of US millennials binge-watch content daily

More than half of US millennial broadband users binge watch content on a daily basis, according to The Diffusion Group (TDG). The research firm said that 58% of 18-34 year-olds binge daily while 86% of all adult broadband users binge view “at least occasionally”. Frequency of bingeing is “strongly correlated with the viewer’s age”, according […]

TDG: Two thirds of Hulu users would pick SVOD over pay TV

Two-thirds of Hulu users who also subscribe to a traditional pay TV service said that they’d choose SVOD over pay TV if they were forced to pick one, according to TDG research. The Diffusion Group (TDG) found that 67.3% of Hulu users that also subscribe to legacy pay TV would choose their subscription streaming service, […]

TDG: two thirds of US web users watch SVOD on TVs

Roughly two thirds of US adult broadband users now take online subscription video-on-demand services on a home TV, according to TDG research. The Diffusion Group study claims that 44% of TV subscription streamers are under the age of 34 and that 25% turn to SVOD services first when they turn on their TV. TV streaming […]

TDG: half of US cord cutters cancelled in the last two years

More than half of US cord-cutters cancelled their pay TV service within the last two years, according to new research by The Diffusion Group (TDG). The study claims that 31.1% of those who have cancelled their legacy pay TV services did so in the past 12 months, while 20.7% did so in the past one […]

TDG: Millennial ‘cord-nevers’ satisfied by SVOD services

Most US millennial web users who have never signed up for legacy pay TV services believe the likes of Netflix and Hulu “satisfy their video needs,” according to new research. The Diffusion Group (TDG) study found that on a seven point scale – where one is of no relevance and seven is extremely relevant – […]

‘SoMo’ social-mobile video consumption set to explode

Growing time spent on social networking sites on mobile devices will lead to massive expansion of social-mobile video distribution in the next decade, according to The Diffusion Group (TDG). The use of social-mobile networks for video consumption stands at 13 hours a week in the US, according to TDG, accounting for 10% of smartphone use […]

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