The research claims that by 2020, OTT TV ad revenue – commercial advertising placed in full-length TV-quality programming delivered via broadband – will represent roughly US$40 billion (€37 billion) of the US$85 billion in total TV ad revenue, after growing fourfold between 2015 and 2020.
TDG tips the average ad load for a 30-minute linear TV programmes to decline by 38% between 2014 and 2020, from approximately eight minutes to around five minutes.
During the same period, average OTT TV ad loads will increase 63%, from 3.2 minutes to 5.1 minutes, “bringing OTT TV ad loads in line with that of legacy linear TV,” added TDG.
DTVE: the week in view – How European media groups are adapting to the OTT present in 2021 digitaltveurope.com/comment/how-eu… https://t.co/cvkbTAteUq
09 May 2021 @ 19:00:00 UTC
ICYMI: AMC Networks hit by advertising and distribution falls, but US streaming grows digitaltveurope.com/2021/05/07/amc… https://t.co/BCfC9Td3HF
09 May 2021 @ 18:00:01 UTC
DTVE: the week in view – How European media groups are adapting to the OTT present in 2021 digitaltveurope.com/comment/how-eu… https://t.co/ABE4JyK2ub
08 May 2021 @ 14:30:00 UTC