TDG’s ‘In-Home CE and Home Network Ecosystem 2015’ report claims that US internet STB penetration has increased 63% in the past year, with just 13% of broadband homes owning these devices in early 2014.
“20 million US households now use an Internet set-top box to access streaming TV services,” said TDG founder and director of research, Michael Greeson.
“As Apple prepares to launch its new Internet set-top box, it does so knowing demand for such platforms have significant headroom, and will be driven by not only greenfield purchases, but multi-unit and replacement sales, as well.”
The research claims that internet set-tops are particularly popular among broadband users aged 25 to 44, with 29% penetration. By comparison, 20% of people aged 18-24 were found to use an internet set-top, with these viewers “more likely to turn to game consoles than newer platforms.”
ICYMI: LaLiga rejects regulator’s call to abandon five-year rights tender digitaltveurope.com/2021/10/22/lal… https://t.co/gJyARcLAXy
22 October 2021 @ 20:30:00 UTC
DTVE: the week in view – The future of American SVOD lies outside of the US digitaltveurope.com/comment/the-fu… https://t.co/EgZ9fLqRLK
22 October 2021 @ 18:36:14 UTC