Over-the-top video users prefer to watch using the native connectivity of a smart TV, rather than other TV streaming devices, according to new research.
The Diffusion Group (TDG) study said that despite the widespread availability of inexpensive TV streaming devices, 32% of OTT TV users preferred watching direct via a smart TV.
Game consoles came in second place and were favoured by 25% of OTT TV users, while internet set-top boxes were preferred by 17%. Meanwhile, streaming sticks and Blu-ray players were selected by just 10% of OTT TV users.
“With smart TVs, viewers are not required to manually switch inputs from the TV to another device or pick up a different remote in order to access their favourite streaming apps and programs,” said TDG director of research, Michael Greeson, explaining the results of the research were down to ease of use.
ICYMI: @netflix ‘almost entirely’ driving #SVOD spend in Brazil, according to @Futuresourcer.… twitter.com/i/web/status/1…
20th February 2019
ICYMI: 79% of world’s mobile traffic to be #video by 2022, according to @Cisco. digitaltveurope.com/2019/02/20/cis… https://t.co/anSAK0IFSx
20th February 2019
.@libertyglobal report: European consumers ‘value broadband more than sex’.
digitaltveurope.com/2019/02/20/lib… https://t.co/qsLINWjO5z
20th February 2019
TDF welcomes report on future of DTT. digitaltveurope.com/2019/02/20/tdf… https://t.co/AqzxrZcWP7
20th February 2019
Vivid extends reach in Croatia and Portugal. digitaltveurope.com/2019/02/20/viv… https://t.co/9U2iIfZlPQ
20th February 2019
