The US-based research firm said that after holding steady for several years, it had recorded the first “significant change” in cord-cutting intention with the proportion of people saying they were likely to cancel their service in the six months following the survey dropping from 7% to 5.7% in early 2015.
“Notably, the percentage of consumers saying they ‘definitely will cancel’ their pay TV service in the next six months has been cut in half, down from 2.9% in early 2014 to 1.4% in early 2015,” said TDG.
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