The Diffusion Group study claims that 44% of TV subscription streamers are under the age of 34 and that 25% turn to SVOD services first when they turn on their TV.
TV streaming viewers spend on average 41% of their weekly TV time watching streaming video of some kind – with SVOD use described as “dominant” and TVOD and AVOD “prominent”.
SVOD viewing was also not limited to TVs, with 79% watching SVOD services on PCs, 46% on tablets, and 59% on smartphones.
ICYMI: Android TV refresh brings Freeview Play to the fore digitaltveurope.com/2021/05/06/and… https://t.co/tWs3OKoXq2
06 May 2021 @ 20:22:00 UTC
SES looks to share buyback as video business decline slows digitaltveurope.com/2021/05/06/ses…
06 May 2021 @ 16:30:00 UTC