The Diffusion Group study claims that 44% of TV subscription streamers are under the age of 34 and that 25% turn to SVOD services first when they turn on their TV.
TV streaming viewers spend on average 41% of their weekly TV time watching streaming video of some kind – with SVOD use described as “dominant” and TVOD and AVOD “prominent”.
SVOD viewing was also not limited to TVs, with 79% watching SVOD services on PCs, 46% on tablets, and 59% on smartphones.
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