The Diffusion Group


TDG: more than half of US millennials binge-watch content daily

More than half of US millennial broadband users binge watch content on a daily basis, according to The Diffusion Group (TDG). The research firm said that 58% of 18-34 year-olds binge daily while 86% of all adult broadband users binge view “at least occasionally”. Frequency of bingeing is “strongly correlated with the viewer’s age”, according […]

TDG: Two thirds of Hulu users would pick SVOD over pay TV

Two-thirds of Hulu users who also subscribe to a traditional pay TV service said that they’d choose SVOD over pay TV if they were forced to pick one, according to TDG research. The Diffusion Group (TDG) found that 67.3% of Hulu users that also subscribe to legacy pay TV would choose their subscription streaming service, […]

TDG: two thirds of US web users watch SVOD on TVs

Roughly two thirds of US adult broadband users now take online subscription video-on-demand services on a home TV, according to TDG research. The Diffusion Group study claims that 44% of TV subscription streamers are under the age of 34 and that 25% turn to SVOD services first when they turn on their TV. TV streaming […]

TDG: half of US cord cutters cancelled in the last two years

More than half of US cord-cutters cancelled their pay TV service within the last two years, according to new research by The Diffusion Group (TDG). The study claims that 31.1% of those who have cancelled their legacy pay TV services did so in the past 12 months, while 20.7% did so in the past one […]

TDG: Millennial ‘cord-nevers’ satisfied by SVOD services

Most US millennial web users who have never signed up for legacy pay TV services believe the likes of Netflix and Hulu “satisfy their video needs,” according to new research. The Diffusion Group (TDG) study found that on a seven point scale – where one is of no relevance and seven is extremely relevant – […]

‘SoMo’ social-mobile video consumption set to explode

Growing time spent on social networking sites on mobile devices will lead to massive expansion of social-mobile video distribution in the next decade, according to The Diffusion Group (TDG). The use of social-mobile networks for video consumption stands at 13 hours a week in the US, according to TDG, accounting for 10% of smartphone use […]

Two fifths of TV time now dedicated to OTT

Video streaming has “fundamentally changed” the TV industry’s competitive landscape, with 42% of TV time now dedicated to watching over-the-top services, according to new research. The Adobe and The Diffusion Group (TDG) research says that more than two fifths of viewing time is now spent with either subscription, transactional, or free streaming video services. Of […]

Broadband video to account for 38% of viewing by 2025

Broadband video will grow from 17% of total viewing minutes in 2015 to 38% by 2025 as TV viewing declines, according to The Diffusion Group (TDG). The research firm said that over the same time period legacy TV will decline from 80% of total viewing minutes to 53%. This marks an expected 34% decline in […]

Recommendations to drive 75% of TV viewing

Within the next 10 years recommendation-based program guides will ultimately drive 75% of all TV viewing, according to The Diffusion Group (TDG). The research firm’s ‘The Recommendation Revolution – The Future of Recommendation-Driven Guides, 2016-2025’ report said that recommendation-driven guides will flourish in the coming decade, with the usefulness of the grid guide diminishing as TV […]

TDG: smart TVs the preferred streaming platform

Over-the-top video users prefer to watch using the native connectivity of a smart TV, rather than other TV streaming devices, according to new research. The Diffusion Group (TDG) study said that despite the widespread availability of inexpensive TV streaming devices, 32% of OTT TV users preferred watching direct via a smart TV. Game consoles came in […]