The Diffusion Group

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TDG: more than half of US millennials binge-watch content daily

More than half of US millennial broadband users binge watch content on a daily basis,…

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TDG: Two thirds of Hulu users would pick SVOD over pay TV

Two-thirds of Hulu users who also subscribe to a traditional pay TV service said that…

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TDG: two thirds of US web users watch SVOD on TVs

Roughly two thirds of US adult broadband users now take online subscription video-on-demand services on…

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TDG: half of US cord cutters cancelled in the last two years

More than half of US cord-cutters cancelled their pay TV service within the last two…

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TDG: Millennial ‘cord-nevers’ satisfied by SVOD services

Most US millennial web users who have never signed up for legacy pay TV services…

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‘SoMo’ social-mobile video consumption set to explode

Growing time spent on social networking sites on mobile devices will lead to massive expansion…

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Two fifths of TV time now dedicated to OTT

Video streaming has “fundamentally changed” the TV industry’s competitive landscape, with 42% of TV time…

Vendors Stay Updated Icon 1 min read

Broadband video to account for 38% of viewing by 2025

Broadband video will grow from 17% of total viewing minutes in 2015 to 38% by…

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Recommendations to drive 75% of TV viewing

Within the next 10 years recommendation-based program guides will ultimately drive 75% of all TV viewing,…

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TDG: smart TVs the preferred streaming platform

Over-the-top video users prefer to watch using the native connectivity of a smart TV, rather…