Apple TV Plus

Apple set for services restructure with streaming at fore

Apple, which this week has officially retired the iPod, is reportedly planning a major shakeup of its services business which includes SVOD Apple TV+. Following the breakout success of Ted Lasso’s second season in 2021, Apple TV+ has garnered a cult following this year thanks to hits including Severance, The After Party and streaming’s first […]

Apple TV+ wins Best Picture Oscar with Coda

Apple TV+ has become the first streaming service to claim the coveted Best Picture gong at the Academy Awards. After less than three years in operation, Apple TV+ won the Best Picture Oscar with Coda, the Siân Heder-directed drama about the only hearing member of a deaf family.  The film claimed all three awards for […]

Apple enters into live sports with Friday Night Baseball deal

Apple has acquired its first sports rights for its streaming service Apple TV+. The streamer has picked up a package of Major League Baseball (MLB) rights in nine territories. These cover the MLB’s core markets of Canada and the US, along with Australia, Brazil, Japan, Mexico, Puerto Rico, South Korea and the UK. Apple said […]

Apple TV+ comes to Comcast STBs

Comcast has announced a distribution deal with Apple to bring Apple TV+ to its entertainment platforms in the US. Apple TV+ will began its rollout on Xfinity X1, Xfinity Flex and XClass TV on Monday and will be available across all eligible devices in the coming days. This comes after Apple agreed a deal with […]

Cook coy on Apple TV+ subscriber numbers

Apple CEO Tim Cook has celebrated the praise received by Apple TV+’s content but the company is yet to disclose subscriber numbers to the SVOD. The streamer’s standout hit has undoubtedly been the critical darling Ted Lasso, but the service has also seen success from other titles including Schmigadoon! and Dickinson.  During the company’s most […]

Apple TV+ sub-20 million subscriber count allows for lower worker pay, claims report

Apple TV+ is reportedly at less than 20 million subscribers in the US and Canada. The company has to date played coy on its premium SVOD subscription numbers, opting to bundle it in with its overall services segment reporting.  However, a report from CNBC claims that the company told the International Alliance of Theatrical Stage […]

T-Mobile offers one year free Apple TV+ to customers

Deutsche Telekom-owned US mobile operator T-Mobile is giving new and existing Magenta and Magenta Max subscribers a year’s free access to Apple TV+. The deal applies to the majority of T-Mobile’s post-paid customers including Sprint Unlimited Plus and Sprint Premium customers, along with small T-Mobile for Business customers. To access the offer starting August 25, […]

Apple cuts TV+ free trial to three months

Apple will reduce its free trial offer for its Apple TV+ SVOD service at the start of July. Since the service’s global launch in November 2019, Apple has offered anyone who purchases a qualifying device (which is most of its devices) a year’s free access to the streamer. That offer has been extended multiple times, […]

Parrot Analytics: Disney domination

Disney+ has a strong grip over viewers in Italy with its trio of big-budget live action series taking the top three spots  of Parrot Analytics originals in-demand chart for the week ending April 18 in Italy. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial […]

Parrot Analytics: all eyes on WandaVision in France

Disney+’s Marvel series WandaVision has ended its first season with a bang at the top of Parrot Analytics originals in-demand chart in France for the week ending March 21 in France. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand […]