Tablet


eMarketer: video viewing to see UK smartphone use surpass PCs

Video viewing will help smartphones to pass computers for the first time this year as the preferred way for UK adults to access the web, according to eMarketer. The research firm said that adults will spend one hour 59 minutes a day on their smartphone in 2017, compared to one hour 58 minutes for desktop […]

Zenith: online video viewing to climb 20% in 2017

Online video viewing will climb by 20% this year, driven by an increase in people tuning in on smartphones and tablets, according to new research by Zenith Media. The Publicis Media-owned ad agency estimates that global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes […]

Accenture: TV viewing more popular on non-TV devices

More people now prefer to watch TV shows on internet connected devices than on traditional TV sets, according to new research by Accenture. The company’s Digital Consumer Survey found that the percentage of consumers who said they prefer watching TV shows on television sets plummeted by 55% over the past year – from 52% to […]

Mobile to account for 60% of online video views this quarter

Mobile represented 54% of all online video viewing in Q4 2016 and is tipped to hit nearly 60% in Q1 2017, according to new research by Ooyala. The online video platform provider said that long-form content continues to grow on mobile devices, representing 47% of all mobile plays in the fourth quarter, outpacing short-form video […]

BBC reports record iPlayer traffic over New Year

The BBC said that it received more iPlayer programme requests in the week from December 26 to January 1 than during any other week in the history of the catch-up service. Announcing iPlayer stats for the festive period, the BBC said that during the week of New Year, 69.3 million programme requests were made. December […]

Ofcom: kids spend more time online than in front of the TV

For the first time children aged five to 15 now spend more time online than they do watching TV sets, according to Ofcom research. The UK broadcast regulator’s ‘Children and Parents: Media Use and Attitudes’ report claims that in the past year children have increased their weekly online time by 1 hour and 19 minutes […]

GfK: laptops the preferred viewing device for young adults

UK adults aged 18 to 24 years old spend more time watching video content on laptops than any other device, according to new research by GfK. The study reveals that young adults spend 41% of their daily viewing time watching on laptops, compared to 35% on TV, 14% on smartphones and 10% on tablets. The […]

Ooyala: Mobiles and tablets account for 46% of online video viewing

Mobile phones and tablets combined now represent 46% of all online video viewing across the world, according to Ooyala’s Global Video Index Q4 2015. Mobile video plays were up from 34% in the fourth quarter of 2014 and climbed 170% from 17% in 2013, according to Ooyala. “Since 2011, mobile video plays – smartphones and […]

Smartphone ownership to reach 67% by end of 2018

Smartphone ownership will reach 66.5% and tablet ownership 19.8% in the world’s top 47 digital countries by the end of 2018, according to ZenithOptimedia. The media agency’s New Media Forecasts report claims that smartphone penetration was 49.5% last year and will reach 55.7% this year, while tablet penetration has climbed from just 5.3% in 2012 […]

Third of Europeans watching video on mobiles, tablets

Roughly a third of European viewers now use mobile and tablet devices to watch video content, with four in ten using more than one screen as part of their viewing habits, according to new research. The study, conducted by technology market research firm Vanson Bourne on behalf of Brightcove, found that 33% use a mobile […]

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