The research firm’s Connected Intelligence, Connected Home Report claims that as of Q3 2014 there were 109 million tablets in use, up 35 million compared to last year, and that these viewers are frequently doing “video-focused activities.”
Some 55% of tablet users said they use a video feature of their device, including: video calling; taking, posting, and uploading videos; and watching video from a streaming service or app from a TV channel or pay TV provider. Among 18 to 34 year-olds, this figure stood at 67%.
According to NPD, 66 of 70 TV and streaming video apps evaluated were available on tablets – with iPads having the most at 66, followed by Android tablets with 60, Kindle Fire with 43 and Windows tablets with 32.
“Consumers are demonstrating their willingness to spend time using tablets for a broad set of video features, including their vast library of TV and streaming video apps. This provides an opportunity for mobile carriers to promote features such as on-the-go video calling, TV viewing and ability to socialize videos as a reason to attach a tablet to their data plan,” said John Buffone, NPD’s executive director of Connected Intelligence.
DTVE: the week in view – The live-streaming revolution digitaltveurope.com/comment/the-li… https://t.co/n0rpplLxHP
07 March 2021 @ 20:00:00 UTC
ICYMI: APAC OTT market at ‘critical mass’ with 392 million users digitaltveurope.com/2021/03/05/apa… https://t.co/HnAyVDkBIi
07 March 2021 @ 19:00:00 UTC
Join us March 23 as we return with the DTVE Digital Symposium 2021
Learn about how to optimise Android TV with… twitter.com/i/web/status/1…
07 March 2021 @ 14:00:01 UTC
Digital TV Europe’s sixth annual survey once again provides a unique snapshot of industry executives’ views on the… twitter.com/i/web/status/1…
06 March 2021 @ 15:00:02 UTC