Movistar


Movistar+ launches new targeted ad campaign

Telefónica-owned Spanish pay TV platform Movistar+ has launched the latest phase of its drive to bring targeted, personalised advertising to its base. The pay TV service has launched a second project to air personalised advertising in partnership with Hyundai, agency Havas Media and Innocean Worldwide Spain. Under the latest initiative, when a household is watching […]

Movistar+ originals ‘driving bigger audiences’ than El Clásico

Telefónica-owned Movistar+’s investment in series has proved ‘surprisingly’ effective at driving subscriber engagement, with a significant number of series achieving higher ratings than El Clásico football matches between Real Madrid and Barcelona, according to Sergio Osle, president of Movistar+. Speaking at the Variety TV Summit in London this morning, Osle said that subscriber engagement is […]

Telefónica to launch OTT TV service in Spain

Telefónica España president Emilio Gayo has outlined plans for a new €8 a month OTT TV service that will be available to non-Movistar subscribers. Outlining the company’s plans for the next few months, Gayo said that the operator would launch the service, which will include access to flagship channel #0, sports channel #Vamos and its […]

Telefonica’s Movistar+ unveils response to Netflix Spain expansion

Telefonica’s Spanish premium PayTV service Movistar+ has unveiled a strategic alliance at MIPTV with Germany-based studio Beta Film. Under the terms of the ambitious partnership, the companies will produce a substantial, annual number of productions across a variety of genres, budgets and settings. These will be aired on Movistar+ in Spain and distributed worldwide by […]

DAZN reportedly in talks to carry Movistar football channels

Sports streaming outfit DAZN has held talks with Telefónica over possible carriage of the latter’s Movistar Partizado and Movistar Liga de Campeones channels when it goes live in the first half of next month, according to local press. Telefónica is obliged to make its channels available to rivals under conditions set by competition watchdog the […]

Movistar+ adds women’s football to #Vamos line-up

Telefónica’s pay TV platform Movistar+ has secured the rights to top tier Spanish women’s football in the form of La Liga Iberdrola and the Copa de la Reina. From tomorrow, Movistar+ will air gams from La Liga Iberdrola and the Copa de la Reina live on its #Vamos channel, kicking off with a match between […]

Telefónica rolls out Movistar-Netflix integration

Telefónica has integrated Netflix into its Movistar offering in Spain, allowing customers to access the SVOD service from a single platform and pay via one bill. As of December 11, Movistar’s Fusión Total Plus, Total and Selection subscribers will be able to watch Netflix in HD or Ultra HD quality, with current Movistar customers eligible […]

One in three Spanish internet homes watching pay video services

One in three Spanish homes connected to the internet use pay platforms to watch audiovisual content online, according to a survey by Spanish markets regulator the CNMC, with Netflix taking second position to Movistar+. According to the survey, some 2.2 million consumers subscribe to Movistar+, with two million subscribing to Netflix. Vodafone TV online is […]

Vodafone España steps up battle to retain subscribers

Vodafone España has stepped up its fight against Telefónica’s assault on its subscriber base by offering its TV Total package free of charge to converged customers for one year. TV Total is Vodafone’s most complete TV offering, with 120 channels and multiple on-demand services including HBO España and AXN Now exclusively. The offer will be […]

Vodafone files complaint as Telefónica targets its TV base

Vodafone has filed a complaint with Spanish markets regulator the CNMC alleging that, by offering free football for the 2018-19 season, Telefónica’s Movistar+ service is taking advantage of its dominant position in the TV sector to reinforce its position in the fibre access market. According to business news title Expansión, citing unnamed sources, Vodafone Spain […]

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