BeIN Media has struck a deal with Serie A’s international media rights partner Infront giving beIN Sports the exclusive rights to the top-tier italian football league in nine territories, including France, Hong Kong, Indonesia, Thailand, Cambodia, Laos, the Philippines, Brunei and East Timor, until 2024.
The deal will also see beIN broadcast Serie A in three new territories in the Asia Pacific: Singapore, Malaysia, and New Zealand.
BeIN Media said that the deal further strengthens its position in France, where it also holds rights to the UEFA Champions League, LaLiga, Bundesliga, French Ligue 2, the FIFA World Cup 2022, the Africa Cup of Nations, Wimbledon, the NBA, NFL, the rugby European Champions Cup and Challenge Cup.
In June, beIN Sports also announced a renewal deal with UEFA in seven countries across Asia-Pacific, covering the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, and the UEFA Youth League until 2024.
The agreement comes despite well-publicised difficulties between the pair in the Middle East, where Serie A recently turned to YouTube following a failed attempt to launch a country-by-country tender after relations with previous rightsholder BeIN deteriorated.
Of the latest deal, Amikam Kranz, VP of media sales and operations at Infront said that “beIN Sports is a key partner and this new, three-season agreement reflects how much trust it has in Serie A”.
In other Serie A news, Telefónica-owned Movistar+ has extended its agreement with Serie A for Spain for a further three seasons until 2024.
The deal joins Movistar’s agreements with LaLiga and UEFA for football, the ACB and NBA for basketball, the recent inclusion of DAZN content on the platform with Formula 1, agreements with Discovery to broadcast tennis, and a partnership with Eurosport to broadcast key golf and rugby tournaments.
ICYMI: Altice France acquires 100% control of Coriolis Télécom digitaltveurope.com/2021/09/21/alt… https://t.co/iAeJuWfXfV
21 September 2021 @ 20:30:00 UTC
ICYMI: United Group’s Nova makes key appointments digitaltveurope.com/2021/09/21/uni… https://t.co/sPsFOewJc8
21 September 2021 @ 19:30:00 UTC
Tele Columbus revamps product set to include cable connections digitaltveurope.com/2021/09/21/tel… https://t.co/bpNbT48vNg
21 September 2021 @ 17:30:00 UTC
CTE launches new premium Asian movie channel with Singtel digitaltveurope.com/2021/09/21/cte… https://t.co/YUgb36uiyN
21 September 2021 @ 17:00:01 UTC