Movistar+ launches new targeted ad campaign

Telefónica-owned Spanish pay TV platform Movistar+ has launched the latest phase of its drive to bring targeted, personalised advertising to its base. The pay TV service has launched a second project to air personalised advertising in partnership with Hyundai, agency Havas Media and Innocean Worldwide Spain. Under the latest initiative, when a household is watching […]

Telefonica Spain offers voluntary retirement in modernisation efforts

The Spanish arm of Telefonica has announced a deal with major trade unions that will offer voluntary retirement to employees. The collective bargaining agreement was agreed between Telefonica Spain and trade unions UGT and CCOO and will be valid through to December 31 2021 with the possibility of a one year extension. The telco confirmed […]

Jefferies: Telefónica making ‘rational’ response to aggressive football promos

Analysts at investment bank Jefferies have given an upbeat assessment of Telefónica’s prospects and has suggested that concerns about aggressive football promotions having a detrimental impact are overstated. According to Jefferies, Telefónica’s response to intensifying competition has been rational, with less aggressive discounting in response to Orange and its low-cost brand Jazztel’s moves to acquire […]

Spanish operators confirm football for bars and clubs

Vodafone España and Orange España have confirmed that they are entering the market to offer La Liga football to bars and clubs in competition with Telefónica. Vodafone, which has declined to strike a deal with Telefónica to offer top-tier Spanish football to its residential customers, has nevertheless agreed a sublicensing deal with Mediapro, which holds […]

Telefónica to take on rival ISPs in sport-for-bars market

Telefónica has acquired rights to take top-tier Spanish and international football to hotels, restaurants and bars for the forthcoming season The telco secured the rights after striking a sub-licensing deal with Mediapro, which retained so-called Horeca rights when it sold its own rights to top-tier Spanish football to Telefónica. The move means that subscribing premises […]

Vodafone España bundles HBO, Amazon and Netflix in single offering

Vodafone España has launched a new bundle that includes the three main international streaming offerings available in the country – HBO España, Amazon Prime Video and Netflix – in a single offering for €74.99 a month. The offering is available to new customers for a year and to current customer who sign up before the […]

Mediaset facing €60 million Telefónica bill over Mitele Plus

Mediaset is facing a €60 million per season bill from Telefónica should its Mitele Plus pay TV offer reach certain targets. The broadcaster is already paying €20 million per season for the rights to air La Liga, Europa League and Champions League matches. However, as reported by local paper El Economista, the contract’s small print […]

Telefónica targets football-starved Vodafone subs

Telefónica will use its grip on top-tier football in Spain to hammer away at Vodafone’s base, according to chief operating officer Ángel Vilá, while CEO José María Álvarez-Palletesaid that “video remains a key driver for value and improvement in loyalty” for the operator. Speaking on the Spanish telco’s latest quarterly earnings call, Vilá said that […]

Telefónica IPTV and OTT TV growth offset by Latin America DTH decline

Telefónica’s pay TV numbers overall were flat in the year to June, recording growth of only 0.4% to reach 8.8 million, despite solid growth in IPTV and from its OTT TV offering in Latin America. IPTV numbers grew 16%, while the Movistar Play OTT service in Latin America grew by 59% to reach 1.2 million […]

FTTH passes nine million mark in Spain

The number of FTTH lines in Spain passed the nine million mark in May, according to figures released by regulator the CNMC. According to the watchdog, 148,000 new lines were added in May, contributing to year-on-year growth of 1.8 million. Over the same period, DSL lines declined by 1.3 million. Telefónica/Movistar has a 44.4% share […]

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