Movistar+ has announced the launch of a new edutainment app.
Sitting within its new Living App, Movistar Campus promises to present a wide range of educational content that will allow users to learn in an entertaining and convenient way.
Movistar said that Campus offers its partners a new channel to “bring their edutainment contents to their customers via television and thus enhance its relationship with them”.
The app is available to 1.3 million Fusión customers who have the UHD set-top box, with parent company Telefónica boasting that the app will have a potential audience of 4 million users.
Initially offered on the free app are programmes on language learning, cookery master classes, and training in finance, photography and technology. Movistar said that the offering will be progressively expanded.
Antonio Guzmán, director of Digital Home at Telefónica’s Chief Digital Consumer Office, said: “Education is becoming one of the keys to the digital home. With these types of educational contents, we want to diversify the experiences that our customers can enjoy via their televisions beyond traditional entertainment contents. These experiences are the Movistar+ Living Apps, which also constitute a window for access to other Movistar services, TV commerce and all kinds of services that we want to develop in cooperation with our partners.”