Warner Bros. Discovery and BT complete Eurosport-BT Sport joint-venture deal

Warner Bros. Discovery and BT Group have completed the merger of BT Sport and Eurosport into a combined 50:50 joint venture. The deal, announced in May following the reveal of exclusive talks in February, will create a significant player in UK sports broadcasting with an extensive portfolio of premium sports rights including UEFA Champions League, […]

Warner Bros. Discovery rejigs leadership in Germany

Warner Bros. Discovery (WBD) has unveiled its new-look team in Germany, with veteran exec Alberto Horta among those to depart. Horta had been VP of commercial development at WBD and led distribution, advertising and digital operations, as well as managing Germany’s Tele 5 channel. He had been with Discovery for 15 years, initially working for […]

Competition watchdog approves BT Warner Bros. Discovery JV

UK competition watchdog the CMA has approved the planned 50:50 joint venture between BT and Warner Bros. Discovery that will BT Sport folded into a new entity with Eurosport UK to take on Sky Sports in the UK and Ireland. The CMA said that it had “cleared the anticipated joint venture between Warner Bros. Discovery, […]

Warner Bros. Discovery partners with LiveRamp for Eurosport adtech

Warner Bros. Discovery’s International Advertising-Sales and Marketing Solutions division has announced a partnership with LiveRamp. The partnership will see the creation of a new privacy-first solution to bring clients targeted addressable marketing at scale across Eurosport’s online platforms.   The tech is developed using LiveRamp’s Authenticated Traffic Solution (ATS), and enables brand partners of Eurosport to […]

Football focus – listen to the latest episode of TV Watch

The latest episode of Digital TV Europe’s podcast TV Watch is now available to stream wherever you get your podcasts. In the latest episode, host Jonathan Easton speaks with FIFA+ commissioning editor James Abraham about the football governing body’s ambitions for streaming; and with Omdia senior principal analyst Tim Westcott about the merger of BT […]

CMA launches review into BT Sport-Eurosport merger

The merger of BT Sport and Warner Bros. Discovery’s Eurosport is set to be reviewed by the UK’s Competition and Markets Authority (CMA). In a statement published by the CMA, the regulator said that it has until July 28 to make its phase 1 decision on whether the tie-up would negatively impact competition in the […]

BT Sport and Eurosport to combine as new JV in BT-Warner Bros. Discovery deal

BT Sport and Eurosport are set to combine into one combined entity as BT and Warner Bros. Discovery look to take on Sky Sports. The companies have confirmed the creation of a new joint-venture, following the pair’s exclusive negotiations that were announced in February. The 50:50 joint venture will see both companies hold equal voting […]

Discovery launches ‘Home of Cycling’ push

2022 is set to be Discovery’s biggest year for cycling coverage to date, the company has said. The broadcaster will produce more than 600 individual broadcasts including over 1,200 live hours of cycling for coverage in 65 markets on Eurosport and discovery+, and 208 territories via GCN+. Part of this cycling push will also be […]

Discovery agrees boxing rights deal with Probellum

Discovery Sports has announced an international rights deal with newly formed boxing promotion Probellum. The multi-fight deal will see Discovery carry Probellum events across Europe and the Indian subcontinent, covering 62 markets and territories in total. Coverage will start with this week’s ‘Probellum Evolution’ shows, held in Dubai. The events will be broadcast across Eurosport’s […]

BT announces sports joint venture talks with Discovery as DAZN deal falls through

In something of a shock move, BT has announced that it has entered into exclusive negotiations with Discovery to create a new sports joint venture. All signs had pointed to BT nearing a deal to offload BT Sport to DAZN in a deal worth an estimated US$800 million. However, BT has decided against a full […]

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