Mobile


eMarketer: UK digital ad spend to reach £10.9bn this year

UK digital ad spend will reach £10.89 billion (€12.36 billion) by the end of 2017, up 11.0% year-on-year, according to eMarketer. Mobile continues to drive growth in digital ad spending, growing by an estimated 30.3% this year. Within mobile, video has seen the most growth, increasing 47.7%, said the research. Traditional media ad spend was […]

eMarketer: video viewing to see UK smartphone use surpass PCs

Video viewing will help smartphones to pass computers for the first time this year as the preferred way for UK adults to access the web, according to eMarketer. The research firm said that adults will spend one hour 59 minutes a day on their smartphone in 2017, compared to one hour 58 minutes for desktop […]

Eutelsat benefits from mobile and broadband growth

Satellite operator Eutelsat’s full-year performance was boosted by its mobile and broadband businesses as traditional video, data and government services revenues continued to decline. Eutelsat posted revenues of €1.478 billion, down 2.2% on a like-for-like basis. Video revenues were down 3.3% to €908 million, while mobile and broadband revenues grew by 22.5% and 18.4% respectively. […]

Zenith: online video viewing to climb 20% in 2017

Online video viewing will climb by 20% this year, driven by an increase in people tuning in on smartphones and tablets, according to new research by Zenith Media. The Publicis Media-owned ad agency estimates that global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes […]

Ampere: Netflix use in Turkey stands at just 11%

Just 11% of Turkish internet users watched Netflix in the past month compared to a 13-country average of 24% of viewers, according to Ampere Analysis. The research firm described Netflix viewing levels as “low” in the country, despite a prolific level of online video viewing on smartphones. YouTube topped the list of video services used […]

Ericsson: video to account for 75% of all mobile traffic

Mobile video traffic will grow by around 50% annually between 2016 and 2022 to account for nearly 75% of all mobile traffic, according to the latest edition of the Ericsson Mobility Report. Ericsson said it expects social networking to grow by 38% annually over the next six years. However, its relative share of traffic will […]

PwC: internet video revenues to overtake DVD this year

Internet video revenues will overtake physical home video for the first time this year, according to a major new international study by PricewaterhouseCoopers. PwC’s Global Entertainment and Media Outlook 2017-2021 claimed that global internet ad revenues exceeded TV ad revenues for the first time last year – with “major digital tipping-points” occurring or due to […]

Zenith: gap between TV and web narrowing

The gap between TV and internet consumption will narrow to just seven minutes in 2019, according to new research by Zenith Media. The Publicis Media-owned ad agency said that traditional broadcast TV is still the largest single medium by consumption time, averaging 170 minutes of viewing per day this year, compared to 140 minutes for […]

Vodafone enters growing Spanish low-cost fixed-mobile market

Vodafone España’s low-cost mobile subsidiary Lowi is launching a new ‘no frills’ converged offering – La Fibra de Lowi – without a TV element combining high-speed internet with mobile. The service will offer a single speed option of 50Mbps via Vodafone’s HFC cable network, along with options to sign up for different mobile data packages, […]

Ofcom: 700 MHz clearance on track for 2020 completion

The UK reallocation of 700 MHz spectrum from TV to mobile broadband is on track to be completed by the end of Q2, 2020, according to Ofcom’s group director of spectrum. Giving an update on 700 MHz at the DTG Summit in London yesterday, Philip Marnick said that the clearance programme is on target to […]