Mobile

Growing mobile use shifting balance of video consumption

People around the world will spend an average of 800 hours, or 33 full days, using the mobile internet this year, according to Zenith’s Media Consumption Forecasts, published today, with the figure set to rise to 930 hours, or 39 full days, by 2021. According to the fifth edition of Zenith’s Media Consumption Forecasts, which surveys changing […]

Cisco: 79% of world’s mobile traffic to be video by 2022

Roughly 79% of the world’s mobile data traffic will be video by 2022, up from 59% in 2017, according to Cisco’s Visual Networking Index.   The stat was included in an update to the firm’s Global Mobile Data Traffic Forecast 2017 – 2022, which predicted that mobile video traffic will increase nine-fold over the forecast period. […]

IAB: US digital ad revenues grew 23% in H1 2018

US digital advertising revenues grew 23% year-on-year in the first half of 2018 to reach US$49.5 billion, according to the IAB’s latest Internet Advertising Revenue Report. The Interactive Advertising Bureau (IAB) study, produced with PwC US, claims that advertisers spent more on digital media in H1 2018 than they have in the first half of […]

Deutsche Telekom and Telefónica look to 5G with network partnership

Deutsche Telekom and Telefónica Deutschland have partnered to speed up the expansion of their mobile communications networks, as they look to upgrade to 5G in the coming years. The deal significantly expands a current agreement between the two firms and will see them consolidate their infrastructure in Germany as mobile traffic and data demands continue […]

CCS Insight: 5G connections to reach 1bn in 2023

The number of 5G connections worldwide will surpass 1 billion in the first half of 2023 and reach 2.7 billion by 2025 – the equivalent to one in five mobile connections. This is according to research firm CCS Insight, which raised its near-term expectations for 5G connections following a number of operator moves. It predicts […]

eMarketer: mobile engagement to surpass TV by 2019

US adults will send more time on their mobile devices than they do watching TV by 2019, according to eMarketer predictions. The research firm estimates that in 2018 US adults will spend nearly 3 hours, 50 minutes per day watching TV, compared to 3 hours 35 on their mobile devices. With TV time shrinking and […]

Zenith Media: 24% of media consumption to be mobile in 2018

Some 24% of all media consumption across the world will be mobile this year, up from just 5% in 2011, according to Zenith’s Media Consumption Forecasts 2018 report. The Publicis Media-owned ad agency said that it expects the proportion to reach 28% by 2020 as the mobile internet takes share from almost all other media. […]

Hulu makes updates to mobile and web service

Hulu is updating the mobile and web versions of its service, introducing new features designed to make it easier for users to access programmes and control their recommendations. The updates include a new dedicated live TV destination that will take viewers back to the live channel they watched most recently. Mobile users will also get […]

YouGov: 3% of UK adults list video as ‘top priority’ on mobiles

Just 3% of UK adults listed watching videos as a top priority when using their mobile phones, according to YouGov research The study, conducted by YouGov on behalf of US-based mobile network testing company Global Wireless Solutions (GWS), found that the most important phone functions for UK adults were making calls at 69%, texting at 53% […]

Strategy Analytics: mobile essential for live TV services

Mobile screens are “essential for live TV services” thanks to improved displays, faster mobile connection speeds and more generous data plans, according to Strategy Analytics. In a research report, the firm said that smartphones should be prioritised as an alternative screen to consume live TV services – not just a device for accessing content ‘on […]

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