UPC Cablecom launches mobile service

Liberty Global-owned Swiss cable operator UPC Cablecom is to launch a mobile service, enabling it to deliver a quad-play offering to Swiss customers. 

The operators said it would launch the service “gradually” following a successful test period.

The service will initially be available on an invitation-only basis. Customers who use one or more upc cablecom products will have the opportunity to order the new Mobile offer first. Selected customers will be invited by email to take up the offer. The invitations for the offer will be sent out on a staggered basis in the next few weeks.

Samsung devices, including the new Galaxy S5, will be offered to customers. The service will offer three price models with a data allowance, from CHF19 (€15.6).

Cablecom is offering its Mobile services using the Orange mobile network and will thus become an MVNO.