Trace


MTG makes exec appointments, completes Trace sale

MTG has appointed two new members to its leadership team following its decision to split the business into two companies – MTG and Nordic Entertainment Group. Both appointments are for the new MTG, which after the split will comprise MTG’s current esports, online gaming and digital video content operations. Peter Nørrelund, who is currently executive vice-president and […]

MTG sells Trace stake at €40 million valuation

MTG has agreed to sell its 75% stake in youth broadcaster Trace in a deal that values 100% of the business at an enterprise value of €40 million (approximately SEK 392 million). MTG agreed to sell its majority stake in the media group to TPG Growth, a division of investment firm TPG that has more […]

Trace launches distribution arm

Afro-music and entertainment channels group Trace has launched a distribution division, which a former France Télévisions and Lagadère Studios exec will lead. Betty Sulty-Johnson is to run Trace Content Distribution (TCD) and is headed to MIPCOM to debut the unit. TCD has a catalogue of English- and French-language shows, including premium Afro-urban movies, concert shows, […]

TracePlay to launch in Congo with Africell

Modern Times Group (MTG)-owned music and urban lifestyle broadcaster Trace has struck an agreement to launch its subscription video-on-demand service TracePlay in the Democratic Republic of Congo with local mobile player Africell. Under the deal between the pair, Africell will launch TracePlay by the end of this year, targeting its 3G mobile subscribers and data […]

Trace forms US joint venture

Youth-focused channels group Trace has partnered with a group of investors including Wyclef Jean to launch a joint venture in the US. Trace USA will be majority owned by African-American enterpreneurs, with media veteran John Pasmore leading the venture. The shareholders include rapper Jean, clothing line Fubu co-founder J Alexander Martin, JKD Entertainment’s Karlie Lewis […]

TracePlay SVOD app goes live

Trace’s delayed subscription video-on-demand service, TracePlay, has launched in the US, UK, Africa, France, Benelux, the Caribbean and the Indian Ocean. The service, which was originally slated to launch last June, will now rollout to more than 200 countries “towards the end of March 2017”, according to Trace. TracePlay is a hybrid digital service that […]

Trace taps Simplestream for OTT TV service

Modern Times Group-owned media group Trace has tapped technology outfit Simplestream to provide its cloud TV platform for its new subscription video-on-demand service Trace Play. Trace Play will launch on desktop, iOS and Android mobile and tablet devices, and Apple TV and will be progressively rolled out globally, starting with 80 countries including the UK, […]

Trace Urban expands in Central and Eastern Europe

Trace has launched its Trace Urban music channel on Total TV in Serbia, Slovenia and Bosnia and Herzegovina. Total TV cable is the television package from United Group, which was formed in 2007 through the combination of Serbia Broadband (SBB), Telemach Slovenia and shortly afterwards Telemach Bosnia. Trace Urban airs music videos, celebrity interviews, magazine […]

MIPCOM: Trace Play to launch before end of year

Youth-focused international media group Trace TV is set to launch its long-awaited SVOD offering Trace Play by the end of this year, according to CEO Olivier Laouchez. Laouchez told Digital TV Europe at MIPCOM that Trace Play would be available in English and French in 100 countries. Trace has acquired additional content rights through its […]

Trace launches two new music channels via Zuku in East Africa

Youth media brand Trace has partnered with Wanachi-group owned Zuku to distribute the Trace Mziki and Trace Gospel channels in East Africa. Trace Mziki is an East African music channel made in Swahili and English, while Trace Gospel showcases gospel music from East Africa and the rest of the world. “African music landscape is so rich and diverse that […]

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