Trace taps Molotov Solutions for new international OTT platform

Music and entertainment-focused media outfit Trace has hired Molotov Solutions to develop and operate the new version of its OTT platform, TracePlay. Using the Molotov platform, TracePlay will offer more than 25 live TV channels, 100 radio channels and some 1,000 hours of on-demand content. The platform will be distributed in 180 countries, which the […]

Trace launches three new channels in the UK

Media group Trace is launching three new channels in the UK on the Sky platform on November 1. The three channels, Trace Urban, Trace Vault and Trace Latina will bring a line-up of afro-urban and Latin music videos alongside shows including Moesha, Clueless and Clarissa Explains it All to viewers. Trace currently operates 24 TV channels, 70 FM and […]

Trace launches two new music channels

Youth broadcaster Trace has launched two new music channels, Trace Ayiti and Trace Latina. Trace Ayiti will offer Haiti-focused music, airing music videos, artist interviews, magazine programmes, concerts and documentaries. Trace Latina will be positioned as a “100% urban, 100% Latin” channel, broadcasting Latin music ranging from hip-hop to tango. Trace Ayiti is available in […]

MTG makes exec appointments, completes Trace sale

MTG has appointed two new members to its leadership team following its decision to split the business into two companies – MTG and Nordic Entertainment Group. Both appointments are for the new MTG, which after the split will comprise MTG’s current esports, online gaming and digital video content operations. Peter Nørrelund, who is currently executive vice-president and […]

MTG sells Trace stake at €40 million valuation

MTG has agreed to sell its 75% stake in youth broadcaster Trace in a deal that values 100% of the business at an enterprise value of €40 million (approximately SEK 392 million). MTG agreed to sell its majority stake in the media group to TPG Growth, a division of investment firm TPG that has more […]

Trace launches distribution arm

Afro-music and entertainment channels group Trace has launched a distribution division, which a former France Télévisions and Lagadère Studios exec will lead. Betty Sulty-Johnson is to run Trace Content Distribution (TCD) and is headed to MIPCOM to debut the unit. TCD has a catalogue of English- and French-language shows, including premium Afro-urban movies, concert shows, […]

TracePlay to launch in Congo with Africell

Modern Times Group (MTG)-owned music and urban lifestyle broadcaster Trace has struck an agreement to launch its subscription video-on-demand service TracePlay in the Democratic Republic of Congo with local mobile player Africell. Under the deal between the pair, Africell will launch TracePlay by the end of this year, targeting its 3G mobile subscribers and data […]

Trace forms US joint venture

Youth-focused channels group Trace has partnered with a group of investors including Wyclef Jean to launch a joint venture in the US. Trace USA will be majority owned by African-American enterpreneurs, with media veteran John Pasmore leading the venture. The shareholders include rapper Jean, clothing line Fubu co-founder J Alexander Martin, JKD Entertainment’s Karlie Lewis […]

TracePlay SVOD app goes live

Trace’s delayed subscription video-on-demand service, TracePlay, has launched in the US, UK, Africa, France, Benelux, the Caribbean and the Indian Ocean. The service, which was originally slated to launch last June, will now rollout to more than 200 countries “towards the end of March 2017”, according to Trace. TracePlay is a hybrid digital service that […]

Trace taps Simplestream for OTT TV service

Modern Times Group-owned media group Trace has tapped technology outfit Simplestream to provide its cloud TV platform for its new subscription video-on-demand service Trace Play. Trace Play will launch on desktop, iOS and Android mobile and tablet devices, and Apple TV and will be progressively rolled out globally, starting with 80 countries including the UK, […]

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