TDG: Quibi ‘must look to free ad-funded model to survive’

Short-form content platform Quibi’s recent move to reduce fees and introduce an ad-supported tier to its offering in Australia and New Zealand most likely portends a wider shift to a free, ad-supported model, according to The Diffusion Group (TDG). According to TDG, an overall lack of excitement at Quibi’s offering combined with the impact of […]

A quarter of US vMVPD subscribers still also pay for legacy TV services

While the growth of cord-cutting vMVPD services is set to continue into the future, a new report indicates that many users are not yet ready to fully give up their cable subscriptions – but could be soon. According to new research from TDG, a division of Screen Engine/ASI, nearly a quarter (23.1%) of vMVPD subscribers […]

Streaming video boom leading homes with kids to upgrade broadband

Over a fifth of US households with larger families have upgraded their broadband connections to accommodate greater streaming consumption during the coronavirus lockdown period in significant numbers, according to research from The Diffusion Group (TDG).  The research outfit found that 21% of broadband households with three or more children at home upgraded their internet service […]

TDG: third of Netflix subs would consider low-cost ad-supported variant

A third of Netflix US subscribers would consider switching to a less-expensive, ad-supported tier, according to research from research outfit TDG. According to the research, a third of subscribers would consider changing tiers, over half of which are moderately likely to or definitely would switch if such an offering was available. According to TDG’s Benchmarking […]

TDG: Netflix price increases could have ‘significant implications’

Netflix’s US price increase is a test to subscriber loyalty as even minor price variations could have “significant implications”, according to The Diffusion Group (TDG). Anticipating that Netflix would up its prices in 2019, the US-based research group conducted a survey among US broadband users in December 2018 to test price sensitivity should Netflix raise […]

TDG: Roku users less likely to subscribe to pay TV services

Roku users are less likely than other TV streamers to subscribe to legacy pay TV services, according to The Diffusion Group (TDG). The US-based research firm found that 35% of Roku users do not subscribe to legacy pay TV – compared to 27% of adult broadband users in general whom enjoy streaming TV. TDG forecasts […]

TDG: eSports to become a US$1.6bn business by 2022

The global eSports industry generated revenues of US$905 million last year with that figure set to reach US$1.6 billion by 2022, according to The Diffusion Group. The research firm’s report claims that eSports had a global audience of 557 million people last year and cited a number of factors that make eSports “ripe for solid […]

TDG: free shipping, not content, is key driver for Amazon Prime

The vast majority of Amazon Prime users in the US still sign up for the service because they can benefit from free shipping of goods rather than to access Amazon Prime Video content, according to new research by The Diffusion Group (TDG). According to TDG, 79% of Amazon Prime users cite free shipping as the […]

TDG: NBCU top channel group for US viewers

NBCUniversal networks was the group of channels that most US viewers would choose if they had to select package of five TV network groups for a ‘skinny TV plan’, according to The Diffusion Group. The research firm found that the ‘big-four’ broadcast network groups occupied the top five slots when viewers were asked which they […]

TDG: US legacy pay TV services to lose 26% of subscribers by 2030

US pay TV providers will lose 26% of their legacy subscriber base by 2030 amid growing competition from virtual pay TV providers, according to The Diffusion Group (TDG). The research and advisory firm said it expects legacy multichannel video programming distributors (MVPDs) to experience “considerable subscriber losses” in the coming years. TDG tips legacy pay […]

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