TDG


CTV penetration growth slows

The uptake of connected TVs is slowing in the US. According to new research from TDG, CTV penetration in the country only increased from 85% in Q1 2020 to 86% in Q1 2021. This is in contrast to a seven percent increase the year prior. The report notes that the growth of internet-connected TVs is […]

FAST services used by more than half of CTV households

Over half of CTV households now watch a free ad-supported streaming (FAST) service on television. According to Screen Engine-ASI subsidiary TDG, six-in-ten CTVs watch FAST services like Pluto TV and IMDb. While the significant investment in the sector by the likes of Fox and ViacomCBS has seen their respective services grow in usage, the report […]

TDG: Quibi ‘must look to free ad-funded model to survive’

Short-form content platform Quibi’s recent move to reduce fees and introduce an ad-supported tier to its offering in Australia and New Zealand most likely portends a wider shift to a free, ad-supported model, according to The Diffusion Group (TDG). According to TDG, an overall lack of excitement at Quibi’s offering combined with the impact of […]

A quarter of US vMVPD subscribers still also pay for legacy TV services

While the growth of cord-cutting vMVPD services is set to continue into the future, a new report indicates that many users are not yet ready to fully give up their cable subscriptions – but could be soon. According to new research from TDG, a division of Screen Engine/ASI, nearly a quarter (23.1%) of vMVPD subscribers […]

Streaming video boom leading homes with kids to upgrade broadband

Over a fifth of US households with larger families have upgraded their broadband connections to accommodate greater streaming consumption during the coronavirus lockdown period in significant numbers, according to research from The Diffusion Group (TDG).  The research outfit found that 21% of broadband households with three or more children at home upgraded their internet service […]

TDG: third of Netflix subs would consider low-cost ad-supported variant

A third of Netflix US subscribers would consider switching to a less-expensive, ad-supported tier, according to research from research outfit TDG. According to the research, a third of subscribers would consider changing tiers, over half of which are moderately likely to or definitely would switch if such an offering was available. According to TDG’s Benchmarking […]

TDG: Netflix price increases could have ‘significant implications’

Netflix’s US price increase is a test to subscriber loyalty as even minor price variations could have “significant implications”, according to The Diffusion Group (TDG). Anticipating that Netflix would up its prices in 2019, the US-based research group conducted a survey among US broadband users in December 2018 to test price sensitivity should Netflix raise […]

TDG: Roku users less likely to subscribe to pay TV services

Roku users are less likely than other TV streamers to subscribe to legacy pay TV services, according to The Diffusion Group (TDG). The US-based research firm found that 35% of Roku users do not subscribe to legacy pay TV – compared to 27% of adult broadband users in general whom enjoy streaming TV. TDG forecasts […]

TDG: eSports to become a US$1.6bn business by 2022

The global eSports industry generated revenues of US$905 million last year with that figure set to reach US$1.6 billion by 2022, according to The Diffusion Group. The research firm’s report claims that eSports had a global audience of 557 million people last year and cited a number of factors that make eSports “ripe for solid […]

TDG: free shipping, not content, is key driver for Amazon Prime

The vast majority of Amazon Prime users in the US still sign up for the service because they can benefit from free shipping of goods rather than to access Amazon Prime Video content, according to new research by The Diffusion Group (TDG). According to TDG, 79% of Amazon Prime users cite free shipping as the […]

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