TDG


TDG: NBCU top channel group for US viewers

NBCUniversal networks was the group of channels that most US viewers would choose if they had to select package of five TV network groups for a ‘skinny TV plan’, according to The Diffusion Group. The research firm found that the ‘big-four’ broadcast network groups occupied the top five slots when viewers were asked which they […]

TDG: US legacy pay TV services to lose 26% of subscribers by 2030

US pay TV providers will lose 26% of their legacy subscriber base by 2030 amid growing competition from virtual pay TV providers, according to The Diffusion Group (TDG). The research and advisory firm said it expects legacy multichannel video programming distributors (MVPDs) to experience “considerable subscriber losses” in the coming years. TDG tips legacy pay […]

TDG: more than half of US millennials binge-watch content daily

More than half of US millennial broadband users binge watch content on a daily basis, according to The Diffusion Group (TDG). The research firm said that 58% of 18-34 year-olds binge daily while 86% of all adult broadband users binge view “at least occasionally”. Frequency of bingeing is “strongly correlated with the viewer’s age”, according […]

TDG: Two thirds of Hulu users would pick SVOD over pay TV

Two-thirds of Hulu users who also subscribe to a traditional pay TV service said that they’d choose SVOD over pay TV if they were forced to pick one, according to TDG research. The Diffusion Group (TDG) found that 67.3% of Hulu users that also subscribe to legacy pay TV would choose their subscription streaming service, […]

TDG: 65% of 18-24s would choose SVOD over pay TV

Almost two thirds of US broadband users aged 18-24 would choose SVOD over traditional pay TV if they were forced to pick one, according to new research. The Diffusion Group (TDG) study found that 65.4% of 18-24s and 53.7% of 25-34 year-olds would opt for services like Netflix and Hulu over legacy pay TV services. […]

TDG: two thirds of US web users watch SVOD on TVs

Roughly two thirds of US adult broadband users now take online subscription video-on-demand services on a home TV, according to TDG research. The Diffusion Group study claims that 44% of TV subscription streamers are under the age of 34 and that 25% turn to SVOD services first when they turn on their TV. TV streaming […]

TDG: half of US cord cutters cancelled in the last two years

More than half of US cord-cutters cancelled their pay TV service within the last two years, according to new research by The Diffusion Group (TDG). The study claims that 31.1% of those who have cancelled their legacy pay TV services did so in the past 12 months, while 20.7% did so in the past one […]

‘SoMo’ social-mobile video consumption set to explode

Growing time spent on social networking sites on mobile devices will lead to massive expansion of social-mobile video distribution in the next decade, according to The Diffusion Group (TDG). The use of social-mobile networks for video consumption stands at 13 hours a week in the US, according to TDG, accounting for 10% of smartphone use […]

Broadband video to account for 38% of viewing by 2025

Broadband video will grow from 17% of total viewing minutes in 2015 to 38% by 2025 as TV viewing declines, according to The Diffusion Group (TDG). The research firm said that over the same time period legacy TV will decline from 80% of total viewing minutes to 53%. This marks an expected 34% decline in […]

Recommendations to drive 75% of TV viewing

Within the next 10 years recommendation-based program guides will ultimately drive 75% of all TV viewing, according to The Diffusion Group (TDG). The research firm’s ‘The Recommendation Revolution – The Future of Recommendation-Driven Guides, 2016-2025’ report said that recommendation-driven guides will flourish in the coming decade, with the usefulness of the grid guide diminishing as TV […]