Second screen

Channel 4: second screen experiment failed to reach scale

Channel 4’s second screen app experiment, 4Now, failed because the UK broadcaster couldn’t get the level of audience engagement or interaction required, according to Jonathan Lewis. Speaking at TV Connect this morning, Channel 4’s head of digital and partnership innovation said that while the broadcaster has a remit to be innovative and try new things […]

Second-screen TV app Spott launches in Belgium

Spott, a Belgian second-screen app that lets users buy items they see on TV, has officially launched. The service will be available from today to VTM and RTL channel viewers, with the release following an 18-month trial period. Spott uses sound recognition to identity what programme a user is watching and makes content interactive by […]

Olympics viewers set for second-screening

Close to two third of UK viewers of the Olympics on TV will use an internet-connected device at the same time, according to research by marketing technology outfit RadiumOne. Based on an online survey of 1,000 adults by Mindover, 64% of viewers will use a second-screen device, with online activity unrelated to the Olympics accounting […]

Third of Europeans watching video on mobiles, tablets

Roughly a third of European viewers now use mobile and tablet devices to watch video content, with four in ten using more than one screen as part of their viewing habits, according to new research. The study, conducted by technology market research firm Vanson Bourne on behalf of Brightcove, found that 33% use a mobile […]

Technologists discuss first- and second-screen TV advancements

Executives from set-top maker ABOX42, security specialist Verimatrix and online technology specialist Zattoo joined together yesterday to discuss the challenges facing operators as they move to the latest-generation of TV solutions. Speaking at the OTT/ IPTV industry breakfast briefing at the Crowne Plaza hotel in London’s Docklands yesterday, Matthias Greve, CEO of ABOX42, which specialises […]

Google updates Play Movies and TV app for Android

Google has updated its Google Play Movies and TV app for Android, offering viewers extra information about films and shows on their second screen when they ‘cast’ content on their TV using Chromecast. Google said users will now get actor or soundtrack cards on their phone or tablet while they are watching, with extra information […]

Most OTT viewers aged 21 to 29, says SPB TV survey

The majority of over-the-top video viewers are aged 21 to 29 years old, though OTT access is becoming increasingly common, according to a study by SPB TV. Announcing the survey results at IBC, SPB TV – a provider of end-to-end OTT, IP and mobile TV solutions – said that 21-29 year-olds accounted for 38% of […]

Two thirds of people use second screen while watching TV

Almost two thirds of people (64%) have used a second screen device while watching TV, behaviour that is changing the way that viewers engage with ads, according to new research. The latest data, from GfK’s Connected Consumer research, claims that 38% of ‘second screeners’ would like TV ads to be targeted to them and 24% […]

Four in five smart TVs now connected

One in five people now have a smart TV as their main TV set, with 80% of those TVs now also connected to the internet, according to new UK research by GfK.  At a press briefing in London yesterday, Christine Conner research director of GfK UK, said that connectivity was “becoming mainstream,” with a total […]

Warner Bros France partners with Civolution on second screen app

Warner Bros France has partnered with Civolution, which will provide automatic content recognition for the My Warner second screen app.  Warner will integrate Civolution’s SyncNow technology into the app so that it will recognise Warner content including live or time-shifted TV shows, video-on-demand and DVDs. “While a majority of people are watching content as aired […]

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