Second screen TV service Zeebox said that its recently-introduced TV chat-room function has surpassed one million minutes of engagement by users in the last 60 days.
The firm said the figure was the equivalent of two years-worth of engagement by fans since the introduction in July of Zeebox TV Rooms – a feature that lets TV fans communicate to each other in virtual chatrooms, based around specific shows, characters and themes.
To help promote the service, Zeebox last month ran a competition to encourage viewers to build their own TV Rooms for the chance to win daily prizes and a grand prize of US$10,000. Zeebox said that one of its media partners, Telemundo Media, pulled in 8,000 members for a room dedicated to its new series La Voz Kids, with fans posting more than 2,000 comments to the room.
