Second screen

More than half of millennial tablet owners ‘second screen’

Some 56% of US tablet owners aged between 18 and 34 use their device in conjunction with TV viewing, according to new research by NPD Group.  The Connected TV App Discovery Report claimed that among the wider group of tablet owners aged 18 and over, just 41% said they use their tablet for “activities related […]

Binge viewing now pervasive in UK, US

Binge viewing is now “pervasive” with 89% of UK viewers watching content in this way thanks to an increase in online-and on-demand access, according to a new study by Edelman.  The PR firm, which surveyed 3,000 consumers in the UK, US and China through its Edelman Berland research arm, found that the percentage of US […]

Applicaster supports MegaFon World Cup second screen service

Russian mobile service provider MegaFon is using multiscreen technology provider Applicaster’s platform to deliver enhanced coverage of the World Cup on second-screen devices.  The Smotri+ TV app developed by Applicaster was downloaded 600,000 times ahead of the Winter Olympics earlier this year, with an additional 150,000 downloads for the Hockey World Cup, according to the […]

France Televisions launches French Open app

French public broadcaster France Televisions has partnered with interactive and social television specialists Monterosa to launch a new app to coincide with the start of this year’s French Open tennis tournament. The A Vous de Jouer (Your Turn To Play)  app will roll out this weekend and is based on Monterosa’s LViS Sports Predictor app […]

Standards crucial for second screen, says Sony

Second screen apps related to TV programmes face a range of challenges include the multiplicity of platforms, brands and services in the market, according to Spencer Stephens, executive vice-president and chief technology officer, Sony Pictures Entertainment, speaking at TV Connect yesterday.  “It’s not scaleable or sustainable,” he said of the current environment for second screen […]

Influence of ‘second screen’ still negligible, says Ofcom

The recent phenomenon of the second screen screen has “not had a large influence of TV,” despite holding significant future potential, according to a new report commissioned by UK broadcast regulator Ofcom.  The study, written by technology research firm Technologia in association with the DTG and i2 Media Research, claims that in the UK alone […]

Turkish cross-channel second screen app launches

Operator-focused tech firm Tagvance has partnered with content identification company Civolution and second screen specialists Monterosa to launch a cross-channel TV app in Turkey. The Tagvance-developed mobile app is designed to let viewers interact with live or pre-recorded TV programmes and purchase items displayed on-screen and during ad breaks, and is built using Monterosa’s LViS […]

TV4 launches second screen ad synch platform

Swedish broadcaster TV4 has teamed up with second screen technology group Widespace to launch TV4 Ad Sync, a second screen synchronised advertising platform that will enable advertisers to automatically synchronise TV commercials with content and promotions on mobile and tablet devices. According  to TV4, the new platform will enable advertisiers to reinforce their commercial campaigns […]

Yahoo! shuts second-screen service IntoNow

Yahoo! is closing down its second-screen TV app IntoNow, less than three years after buying the service, as part of “ongoing efforts to sharpen our focus.” Yahoo! said in a statement that the social TV service will no longer be downloadable as an app from the iTunes and Google Play stores, and that the iOS […]

De Agostini launches second-screen app for Super!

Italian publisher, content creation company and channel provider De Agostini has launched a second-screen app targeted at the country’s youth market. The app, which was developed by Vetrya and taps Civolution’s second-screen synchronisation technology, is being deployed by De Agostini’s Super! digital-terrestrial channel and enables teenagers to use an avatar to interact with their favourite […]