AWS partners with NFL to launch Expected Return Yards

AWS machine learning (ML) engineers have partnered with the NFL’s Next Gen Stats group to create Expected Return Yards, the first-ever set of advanced stat models focused on providing detailed insight into plays within the games. The two companies have been working together over the last five years to design a framework to tackle never-seen-before […]

NFL partners DAZN to drive global growth

The National Football League (NFL) and DAZN Group have agreed a 10-year partnership which will see the sports streaming company deliver NFL Game Pass International (NFL GPI) to sports fans around the world beginning with the 2023 season.   NFL GPI, which provides live coverage of the league outside the US, will be available as a standalone […]

YouTube $14bn NFL deal signals new phase in battle for live sports rights

Google-owned YouTube has become that latest big tech company to make a major incursion into the live sports business. Following recent landmark deals by Amazon and Apple, the streaming platform has signed a $14bn, seven-year deal to secure control of US rights to the NFL’s Sunday ticket – held by DirecTV since 1994. Until news […]

NFL moves to TV4 Media in Sweden and Finland

The NFL has a new broadcast partner in Sweden and Finland. The league has agreed a new three-year broadcast partnership with Telia’s TV4 Media in the two countries.  Starting from 2025/26, TV4 will broadcast around 130 games per season on  pay TV channels C More and Sportkanalen with select games broadcast on FTA channel TV12. […]

NFL renews Canadian rights deal with DAZN

The NFL has announced a renewed rights deal with DAZN in Canada. The new-look deal will see DAZN continue to provide live and on-demand coverage of all NFL matches via the league’s Game Pass OTT service, including all preseason, regular season, playoff games, the Super Bowl and NFL RedZone. Along with matches also being aired […]

DAZN and RTL to broadcast NFL from 2023 in DACH

The NFL has announced long-term rights deals in Germany with RTL and DAZN. From the start of the 2023 season, the free-to-air RTL and streamer DAZN will provide the DACH region with a combined 170 live games per season, up almost 30% from the current deal with ProSieben and DAZN.  Serving as the NFL’s FTA […]

NFL touches down on ITV in three-year deal

UK pubcaster ITV has scored free-to-air rights to the National Football League (NFL). The three-year-deal will see ITV replace the BBC as the NFL’s secondary rights holder in the UK and Ireland, ending the BBC’s seven-year relationship with the competition. Sky continues to serve as the primary rights holder of the NFL in the UK. […]

NFL launches NFL+ streaming service for mobile

After months of speculation, the National Football League has officially launched its streaming service NFL+ ahead of the upcoming 2022/23 season. The streamer, which is only available on mobile at launch, will provide subscribers with access to live out-of-market preseason games, live local and primetime regular season and postseason games. It will also house live […]

NFL media boss sheds more light on NFL+ streamer

The chief media and business officer of the NFL has provided more details on the sports league’s upcoming standalone streaming service. In a column for Sports Illustrated, Brian Rolapp said that the streamer – which was confirmed by NFL commissioner Roger Goodell earlier this month – will offer live mobile streaming of matches along with […]

NFL+ to launch ahead of 2022/23 season

The NFL has confirmed plans to launch a standalone streaming service ahead of the upcoming season. In an interview with CNBC, commissioner Roger Goodell confirmed that the league will launch the long-anticipated NFL+ in time for the new season in September. Details are currently scarce, with Goodell admitting “it’s really in an early stage,” but […]

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