Streaming platform Screach has acquired the commercial venue rights to the NFL in Poland.
Coming several months after Screach’s first major international expansion, the platform is the world’s first sports streaming and ad platform built specifically for commercial venues. Venues can use a single log-in to purchase sports subscriptions or pay-per-view events from broadcasters and the owners of sports rights.
This latest deal will see an estimated 43,000 commercial venues in Poland able to stream nearly 80 NFL games to patrons, including the play-offs and Super Bowl LVI in February 2022.
Sameer Pabari, NFL’s Managing Director of International Media, said: “Increasing the popularity of the NFL and the size of our global fanbase is a core strategic goal for us. Reaching new audiences in new markets is central to that – and this is exactly what our agreement with Screenreach enables us to do.
“Screach will allow us to showcase the excitement and drama of live NFL action to thousands of Polish sports fans.”
Robert Rawlinson, CEO of Screenreach, said: “Streaming is already integral to the NFL’s global success, enabling it to build enduring connections with new and existing fans. By partnering with Screenreach, it is raising the digital bar once again – giving thousands of commercial venues across Poland flexible access to NFL content and showcasing the sport to a huge audience of potential new fans.”
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