Sports streaming upstart Screach has announced a global rollout after securing US$2 million in investment.
Created by UK-based tech firm Screenreach, Screach claims to be the world’s first sports streaming and ad platform built specifically for commercial venues. The funding round included investment by several HNW individuals and Hotspur Capital, who together with the British Business Bank’s Future Fund provided US$2 million to power the rollout.
The platform works by aggregating all live sports content available in the user’s home country into a single place. The app, available in 157 countries, can be deployed by venues such as bars, cafes, hotels and gyms. Venues can use a single log-in to purchase sports subscriptions or pay-per-view events from broadcasters and the owners of sports rights.
The tech has been piloted successfully in the UK and promises to be a ‘radical departure’ from the traditional sports broadcast subscription model.
Robert Rawlinson, CEO of Screenreach, said: “The streaming revolution has left few corners of the consumer market untouched – with millions of people around the world embracing the ease and abundance of content available on countless new streaming services.
“With our app now available in 157 countries, we’re in advanced discussions with a string of international broadcasters and top tier sport rights holders. We expect to announce several exciting partnerships in the coming months that will all lead to the delivery of live sports content to commercial venues via our next generation streaming and advertising platform.”
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20 June 2021 @ 13:38:00 UTC