La Liga

LaLiga renews Mexico and Central America deal

Spain’s LaLiga has renewed the audiovisual rights agreement for the LaLiga Santander and LaLiga SmartBank competitions in Mexico and Central America with Sky Sports. The partnership covers the rights for eight seasons, from the 2024-2025 season onwards. This agreement represents a significant increase in the value of LaLiga’s audiovisual rights in Mexico and Central America, […]

LaLiga rejects regulator’s call to abandon five-year rights tender

Spain’s LaLiga says it will go ahead with plans to license rights to the country’s top-tier football matches for a five-year period despite opposition from the country’s competition watchdog, the CNMC. The league’s move follows the publication of an analysis of its proposals by the regulator in which it stated that LaLiga should “modify aspects […]

La Liga to broadcast Basque derby on Twitch

Spanish top flight football league La Liga will live stream a match on Amazon-owned platform Twitch for the first time. La Liga and Gol will show the Basque derby between Real Sociedad and Athletic Club in Spain on Wednesday April 7 through their respective official Twitch channels. Popular streaming personality Ibai Llanos will also cover […]

Facebook to pull plug on Champions League and La Liga broadcast deals

Facebook will not renew its broadcast rights deals for the UEFA Champions League in Latin America and La Liga in India when they end this year, the company has confirmed. The social media company made waves in 2018 when it acquired the rights, but has now conceded that this is not the direction it wants […]

LaLigaTV launches on Prime Video Channels

LaLigaTV has launched on Amazon Prime Video in a major expansion for the Spanish football network. Starting this coming weekend, Prime members in the UK will be able to add-on the channel for an additional cost of £6.99 per month in a distribution agreement which lasts until the end of the current season.  The deal […]

Eleven Sports Poland to share La Liga rights with Canal+

Eleven Sports Poland has secured rights to Spain’s La Liga Santander top-tier football for the next five seasons, alongside pay TV operator Canal+. Eleven, which has held the rights to La Liga in Poland since 2015, will continue to deliver five La Liga matches live to Spanish football fans each weekend. Five additional games will […]

La Liga introduces Fan Cam to capture player celebrations in empty stadiums

Spanish football league La Liga has launched new FanCam tech to provide an enhanced experience for housebound viewers. The league said that it has installed new cameras – FanCams – at either end of each of the LaLiga Santander and LaLiga SmartBank grounds, with the aim to give fans “a closer and more personalised experience […]

Spain’s La Liga joins Twitch

  Top-flight Spanish football league La Liga has become the first major European sports competition to launch an official account on Amazon-owned streaming platform Twitch.  Twitch has primarily built its name and reputation as the leading name in game streaming, but the platform has evolved over the past couple of years to encompass a wide […]

Setanta Sports Eurasia renews La Liga deal

Setanta Sports Eurasia has renewed its rights deal with La Liga for the Baltic region. The deal will see the sports channel operator be the Spanish league’s exclusive broadcaster for five seasons from 2021/22 to 2025/26 in the Baltic nations of Estonia, Latvia and Lithuania. La Liga is a key part of Setanta Sports Eurasia’s […]

La Liga sees increased ad revenue despite lockdown

Despite its stop start nature and the current economic crisis, the 2019/20 La Liga season saw increased revenues from TV advertising. According to La Liga international development director Oscar Mayo, the league hit €2.1 billion in ad revenues alone. Mayo attributed this to the short videos played before matches and during interruptions which are modified […]

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