SVOD


Over 70% of Australian houses use SVODs

In keeping with the global trend towards streaming, consumers in Australia are also adopting OTT services at a rapid pace.  According to a new study from the Australian Communications and Media Authority (ACMA), an arm of the Australian government, 71% of Australians with a TV set in their homes used at least one paid video […]

Streaming fatigue is setting in, claims report

After nearly a decade of irrepressible growth, cracks are emerging in streaming with fatigue beginning to set in. According to a new survey conducted by YouGov on behalf of The Trade Desk, 59% of Americans are not willing to pay more than US$20 a month for streaming TV services with 75% unwilling to pay more […]

Recession could leave streaming subscriptions vulnerable, claims report

Subscription services are likely to be the first casualties of a potential recession, new research has revealed. According to the first Recession Impact report from MIDiA Research, user subscriptions to premium entertainment platforms like Netflix and Spotify could be on the chopping block as cash-conscious consumers migrate to free high-quality alternatives. As such, the report […]

Hearst Magazines launches fitness app to enter SVOD space

Magazine publisher Hearst has made its first foray into the VOD market with the launch of subscription-based app All Out Studio. The app will be available for iOS and Apple TV starting July 11. It will launch with over 35 hours of video, made up of content from Hearst-owned brands such as Men’s Health, Cosmopolitan […]

Norwegian video entertainment market grows 6% in 2018

SVOD is the key driver behind growth in the Norwegian video entertainment market. According to Futuresource, the market grew 6% in 2018. With SVOD contributing to nearly a fifth of all consumer video entertainment spend. Norwegian viewers spent 2.5 billion NOK (€250 million) on SVOD in 2018, with four main players in the market: Netflix, […]

OTT market to reach US$330 billion by 2025

The fast-growing OTT market is set to reach new heights in the coming years, a new report has claimed. According to a new study from Allied Market Research, the global OTT market reached US$97.43 billion (€86.97 billion) in 2017 and is projected to reach US$332.52 billion (€296.81 billion) by 2025. This translates to a compound […]

Netflix India exec exits

Another Netflix exec overseeing Indian content is to depart the streaming giant. The Los Angeles-based Simran Sethi, who was a director of international originals and one of Netflix’s top creative execs for the Indian market, has stepped down from the business and will leave following a transition period. Her exit comes weeks after the departure […]

Asia Pacific VOD subscriptions tipped to reach 407 million by 2024

Asia Pacific video-on-demand subscriptions are set to climb from 221 million in 2018 to 407 million by 2024, according to Digital TV Research predictions. The research firm estimates that China will account for 289 million SVOD subscriptions in 2024, with India and Japan providing a further 31 million each. “Three Chinese companies will top the […]

Futuresource: Mexican SVOD subscriptions to grow 11% by 2022

The number of SVOD subscriptions in Mexico is expected to grow 11% from 9.4 million in 2018 to 14 million in 2022, with Netflix currently dominating the market, according to Futuresource Consulting. The research firm said that Netflix accounted for 63% of subscriptions in the country last year (roughly 5.9 million), while the other two […]

IHS Markit: US SVOD market could grow by 53m subs by 2023

New direct-to-consumer services from Disney, Apple, Warner Media and NBCUniversal have the potential to grow the US SVOD market by 53 million subscriptions by 2023. This is according to IHS Markit research, which claims that such growth would amount to a 25% increase in subscribers and would generate up to US$3.6 billion in incremental revenue […]

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