Premier League

EPL piracy costs £1m per match in lost sponsorship value

English Premier League clubs and sponsors are losing an unprecedented amount of money to piracy. According to a study from sponsorship valuation firm GumGum Sports and digital piracy authority MUSO, pirating of the English Premier League is costing £1 million in ‘uncaptured sponsorship media value’ per match.  The study, which was carried out “at the […]

Star Sports renews Premier League rights in India

Indian broadcaster Star Sports has been awarded exclusive broadcast rights to the Premier League in the country for three seasons from 2019/20 to 2021/22. The broadcaster, which already shows the competition, has renewed its contract to air 250 Premier League matches throughout each season live across the network and beam all 380 matches live on […]

All Media Baltics secures English Premier League rights

All Media Baltics has secured the exclusive media rights to English Premier League football from 2019-22 in Estonia, Latvia and Lithuania. The broadcaster will show over 200 matches per season across All Media Baltics TV channels and streaming services in the region. It will also offer local language commentary in Estonian, Latvian and Lithuanian along […]

Eurosport Romania extends Premier League deal

Eurosport in Romania has extended its partnership with the English Premier League for another three seasons, starting 2019-2020. Eurosport will hold exclusive TV and digital rights to England’s top-tier competition until 2022 in Romania, with fans able to watch live matches on Eurosport and Eurosport Player. Viewers will also be able to access Premier League […]

Sky and BT renew Premier League rights

Sky and BT have each renewed their Premier League rights, with Sky taking four and BT one of the live rights packages for a total of £4.46 billion (€5 billion). Two of the seven packages for the three seasons from 2019 to 2022 are still available, with a move for rights by a new entrant […]

BBC renews Premier League highlights package

The BBC will continue to show Premier League TV highlights in the UK for a further three years, after renewing its contract until the end of the 2021/22 season. The new free-to-air deal covers Saturday night highlights show Match Of The Day, its repeat on Sunday morning, as well as MOTD2, Football Focus, plus midweek […]

IHS: Premier League rights would be an ‘unnecessary extravagance’ for Amazon

Buying a package of Premier League football rights limited to the UK and Ireland would be an “unnecessary extravagance” for Amazon, according to IHS Markit. The research firm’s report ‘What price a bid for Premier League rights by the technology giants?’ said that while Amazon is the most hotly tipped new entrant in the live football […]

Ampere: Premier League rights to pass £10bn mark

The value of Premier League football rights is set to break the £10 billion barrier for the first time, with Amazon emerging as a “significant potential bidder”, according to Ampere Analysis. The research firm predicts that the total value for UK and international rights in the upcoming auction for three seasons from 2019 – 2022 […]

BT Sport boss defends football ratings, calls for more access

The head of BT Sport, Simon Green, has dismissed fears about declining sports ratings, but called on the Premier League to allow broadcasters more off-the-pitch access. Speaking at the KPMG and Microsoft’s Football Benchmark Forum event in London yesterday, Green said that millennial viewers are still interested in live sport and insisted that any dip […]

Sky profits hit by Premier League costs

Sky saw its operating profit fall by 11% to £1.013 billion (€1.211 billion) in the first nine months of its current financial year as the increased cost of Premier League rights took its toll. The pay TV giant nevertheless saw revenue grow by 11% to £9.6 billion in the same period. Operationally, Sky grew its […]

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