Parks Associates


Prime Video in 47% of all US broadband households

Almost half of all US broadband households are subscribed to Amazon Prime Video. According to consumer research from Parks Associates, 47% of broadband households in the country subscribe to Prime Video, putting it behind only Netflix. The report notes that 77.3 million US households are Amazon Prime members and that roughly 71% watch Prime Video, […]

Average US OTT spend doubles in two years

The average US household spend on OTT services has doubled in two years. According to Parks Associates, US broadband households spent an average of US$16 per month on OTT services in early 2020, double what they spent in 2018. Spend was largely flat between 2014-18, with the average amount being spent fluctuating between US$6-8. It […]

Cord-cutting Americans look to vMVPDs

Almost half of traditional pay TV households in the US are likely to switch to a vMVPD provider within the next 12 months. According to new research from Parks Associates, 43% of broadband households with traditional pay TV are looking to switch to alternative providers such as YouTube TV and Hulu + Live TV. While […]

OTT churn down in US as pandemic accelerates vMVPD adoption

The churn rate for OTT services in the US is down, according to a new study. According to figures from Parks Associates, OTT churn for Q3 2020 was at 38%, down from 46% in Q3 2019. This represents subscribers who have cancelled a service as a percentage of the current subscriber base. vMVPDs, which typically […]

SVOD stacking becoming the norm in the US

SVOD stacking is increasingly becoming the norm, with a new report highlighting that almost two-thirds of Americans subscribe to multiple streamers. According to new figures from Parks Associates, 61% of US broadband households subscribe to two or more OTT services – up from 48% in Q3 2019. Almost half (45%) subscribe to three or more […]

‘Big three’ continue to dominate US SVOD chart, but newer players having an impact

Netflix has once again emerged as the top subscription streamer in the US, but the impact of newer players is being felt in the market. According to Parks Associate’s update list of the top 10 US SVOD services through to September 2020, Netflix, Amazon Prime Video and Disney-owned Hulu continue to make up the top […]

Almost 300 OTT services in US, but no signs of user fatigue

While it would appear that users are not suffering from subscription fatigue, the vast number of OTT services has been laid bare by a new report.  According to research from Parks Associates, in Q3 there were a total of almost 300 OTT services in the US. That is more than double the total in 2014. […]

Pay TV penetration continues downward trend in US

Almost two-thirds of US households are still subscribed to a traditional pay TV operator, but that amount is decreasing. According to New Parks Associates consumer research, 62% of US broadband households subscribe to a traditional pay TV service via a cable or satellite provider, down from 69% in Q1 2019. The firm points out that […]

OTT churn increases in US during pandemic

The churn rate of US OTT services increased to 41% in Q1 2020 up from 35% in Q1 2019. According to Parks Associates, an increasing number of US broadband households cancelled at least one OTT subscription in the early part of the year, with a significant number also utilising the free trials offered by streamers […]

Smart TV penetration at over 50% in US

A new report has found that more than half of US broadband households now own at least one smart TV. According to Parks Associates, 54% of US homes now have smart TVs and that smart TVs are the primary platform for video services. The report also found that more than six million US broadband households […]

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