Parks Associates


Churn on the up among US OTT operators

In news that will serve to trouble streaming players, churn amongst OTT operators is increasing claims a new report. According to a new study from Parks Associates, the churn rate among all OTT services in 2019 was 35%. This is up from 25% in 2019 and a trend that operators will want to curb. Of […]

The TV set still king for Americans

Despite the rise of mobile video consumption, the TV set is still the preferred viewing destination of choice for Americans. According to a new report from Parks Associates, US broadband households spend nearly 20 hours per week watching video on a TV on average. This is compared to nearly four hours on smartphones. The report […]

Quarter of Americans using AVODs

A quarter of US households regularly use free ad-supported OTT services. According to a new study from Parks Associates, 25% of US broadband households have watched video on a free, ad-based OTT service in the past 30 days. Unlike in SVOD where Netflix is the head of the pack, there is no clear market leader […]

Piracy to exceed US$67 billion by 2023

The value of pirate video services accessed by pay TV and non-pay TV consumers has been projected to exceed US$67 billion by 2023.  According to a new study from Parks Associates, if 10% of pay TV subscribers discontinued paying for the service in favour of piracy it could cost operators US$6 billion. The report also […]

Parks Associates: streaming devices and smart TV on the rise in US

Over 70% of US broadband households now own at least one streaming entertainment product and 50% own a smart TV, according to research by Parks Associates, published ahead of CES. According to Parks Associates’ 360 Deep Dive, Demand and Perception of Connected TVs, 77% of smart TVs owned by US broadband households are now connected […]

Disney+ and CBS All Access makes gains but Netflix retains top US streaming slot

CBS All Access made the strongest gains among established US streaming services in 2019, according to statistics compiled by Parks Associates, although Netflix, Amazon Prime Video and Hulu’s premium SVOD service retain the top three slots.  According to Parks Associates, which measured subscriber growth up to October, before the launch of Disney+ and Apple TV+, […]

OTT subscription penetration high among smart speaker owners

OTT penetration is very high among owners of smart speaker and smart display owners. According to new research from Parks Associates, more than 90% of these smart device owners in the US have an OTT subscription, compared to 72% of all US broadband households. Unsurprisingly, Netflix was the most popular OTT service among these device […]

UI more important to OTT users than content recommendations, claims report

Service users are more likely to recommend a platform based on the quality of the user interface (UI) than they are on content recommendations. According to new research from Parks Associates, 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it “very good”. The […]

Multiple OTT subscriptions becoming the norm with 130% growth over five years

The number of households with two or more OTT subscriptions has increased by over 130% in the past five years, claims a new report. According to research from Parks Associates, 46% of US broadband households subscribe to multiple OTT services, compared to 33% in 2017 and 20% in 2014.  The report, Partnering, Aggregation, and Bundling […]

Subscriptions make up 90% of online video spend

Subscriptions now represent the vast majority of internet spending on TV and movies in North America, a new report has found. According to research from Parks Associates, subscriptions to services such as Netflix and Hulu now make up 86% of online spending on TV and movies, up from just over half the total in 2012. […]

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