Parks Associates

Parks Associates reports 5% of US internet households have only a pay-TV service

The Pay TV decline is showing no signs of a halt, with just 5% of US internet households have only a pay-TV service, according to Parks Associates’ latest report. The market research outfit revealed data shows pay-TV operators will continue to lose subscribers to streaming video services. However, highlighted streaming services are also faced with […]

Amazon Prime Video beats Netflix as top SVOD service in the US

Amazon Prime Video has overthrown Netflix and secured leading position of the top ten SVOD subscription services in the US during the month of September, reveals Parks Associates. According to the US research firm’s Streaming Video Tracker report, Prime Video took top position above Netflix. While Paramount+ in sixth moved ahead of ESPN+ dropping to […]

Streaming services faces $113 billion loss to piracy by 2027

International research firm Parks Associates forecasts streaming services in the US could face a loss of $113 billion to piracy by the end of 2027. The firm’s latest report found piracy rates for US streaming services are expected to rise from 22% in 2022 to 24.5% in 2027. This also sees the value of fraudulent […]

 Parks data shows marked decline in US streamer revenues

New research from research consultancy Parks Associates shows a significant drop in US consumer spending for streaming video services between 2021 and 2022. According to the company’s data, US internet households spent $69 per month on OTT services in 3Q 2022, down from $90 in 1Q 2021 – a fall of around 23%. In a […]

Smart TV penetration rising rapidly in US, says Parks

New research from Parks Associates released at CES 2023 shows 63% of US internet households own a smart TV, up from 38% in 2015. With smart TV penetration also expected to hit 50% on a global basis by 2026, Parks’ data suggests plenty of room for growth in the burgeoning ad-supported FAST channel market. Unveiling […]

Amazon Prime knocks Netflix off streaming top spot in the US

Fresh data from US research firm Parks Associates shows that Amazon Prime has dethroned Netflix as the biggest SVOD subscription platform in the US. It’s the first time since Park started collating the data that Netflix has not been number one. Parks’ data, based on estimated numbers of subscribers through until September 2022, found that […]

Free trials still effective recruitment tool for streamers

A new report has found that 40 million US internet households trialled and subscribed to at least one OTT service in the first half of 2021. Despite an industry shift away from free trials, the new report from Parks Associates has found that they are still an effective way of ensuring customers sign up to […]

US pay TV penetration to hit lowest point in a decade within two years

Pay TV subscribers in the US are set to decline to under 77 million households within the next two years.  According to Parks Associates, increasing cord cutting will see traditional pay TV subscribers decline to 76.7 million households by 2024. This would represent the lowest penetration in a decade and a 27% drop from 2014. […]

US consumers prefer unified bundles

US OTT consumers are increasingly growing in favour of aggregation services and unified bundles. According to Parks Associates, 59% of US OTT subscribers prefer one bill and one account for all of their home subscription services, with 48% saying that their home internet service provider adds more value when online video services subscriptions are offered.  […]

Service hopping becoming the norm in US OTT households

More than a third of US OTT subscribers are so-called ‘service hoppers’ a new study has claimed. According to a new report from Parks Associates, 32 million OTT-subscribing US households have switched between services and resubscribed to services multiple times in the previous 12 months. The report also examines the ways that users subscribe to […]

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