Parks Associates
Parks Associates reports 5% of US internet households have only a pay-TV service
The Pay TV decline is showing no signs of a halt, with just 5% of…
Amazon Prime Video beats Netflix as top SVOD service in the US
Amazon Prime Video has overthrown Netflix and secured leading position of the top ten SVOD…
Streaming services faces $113 billion loss to piracy by 2027
International research firm Parks Associates forecasts streaming services in the US could face a loss…
Parks data shows marked decline in US streamer revenues
New research from research consultancy Parks Associates shows a significant drop in US consumer spending…
Smart TV penetration rising rapidly in US, says Parks
New research from Parks Associates released at CES 2023 shows 63% of US internet households…
Amazon Prime knocks Netflix off streaming top spot in the US
Fresh data from US research firm Parks Associates shows that Amazon Prime has dethroned Netflix…
Free trials still effective recruitment tool for streamers
A new report has found that 40 million US internet households trialled and subscribed to…
US pay TV penetration to hit lowest point in a decade within two years
Pay TV subscribers in the US are set to decline to under 77 million households…
US consumers prefer unified bundles
US OTT consumers are increasingly growing in favour of aggregation services and unified bundles. According…
Service hopping becoming the norm in US OTT households
More than a third of US OTT subscribers are so-called ‘service hoppers’ a new study…