Parks Associates


OTT churn increases in US during pandemic

The churn rate of US OTT services increased to 41% in Q1 2020 up from 35% in Q1 2019. According to Parks Associates, an increasing number of US broadband households cancelled at least one OTT subscription in the early part of the year, with a significant number also utilising the free trials offered by streamers […]

Smart TV penetration at over 50% in US

A new report has found that more than half of US broadband households now own at least one smart TV. According to Parks Associates, 54% of US homes now have smart TVs and that smart TVs are the primary platform for video services. The report also found that more than six million US broadband households […]

A majority of Americans signed up to OTT services during lockdown

More than three quarters of Americans subscribed to an OTT service during the period of lockdown. According to new research from Parks Associates, 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. Of the 10,000 surveyed respondents, OTT actually had a […]

Disney+ and Apple TV+ fourth and fifth biggest US SVODs

Disney+ and Apple TV+ have already built substantial subscriber bases in the US to become the fourth biggest SVODs in the country. According to new research from Parks Associates, the streamers have rounded out the ‘big three’ (Netflix, Amazon Prime Video and Hulu) to create a ‘big six’ or sorts. Disney+, with a global total […]

Churn on the up among US OTT operators

In news that will serve to trouble streaming players, churn amongst OTT operators is increasing claims a new report. According to a new study from Parks Associates, the churn rate among all OTT services in 2019 was 35%. This is up from 25% in 2019 and a trend that operators will want to curb. Of […]

The TV set still king for Americans

Despite the rise of mobile video consumption, the TV set is still the preferred viewing destination of choice for Americans. According to a new report from Parks Associates, US broadband households spend nearly 20 hours per week watching video on a TV on average. This is compared to nearly four hours on smartphones. The report […]

Quarter of Americans using AVODs

A quarter of US households regularly use free ad-supported OTT services. According to a new study from Parks Associates, 25% of US broadband households have watched video on a free, ad-based OTT service in the past 30 days. Unlike in SVOD where Netflix is the head of the pack, there is no clear market leader […]

Piracy to exceed US$67 billion by 2023

The value of pirate video services accessed by pay TV and non-pay TV consumers has been projected to exceed US$67 billion by 2023.  According to a new study from Parks Associates, if 10% of pay TV subscribers discontinued paying for the service in favour of piracy it could cost operators US$6 billion. The report also […]

Parks Associates: streaming devices and smart TV on the rise in US

Over 70% of US broadband households now own at least one streaming entertainment product and 50% own a smart TV, according to research by Parks Associates, published ahead of CES. According to Parks Associates’ 360 Deep Dive, Demand and Perception of Connected TVs, 77% of smart TVs owned by US broadband households are now connected […]

Disney+ and CBS All Access makes gains but Netflix retains top US streaming slot

CBS All Access made the strongest gains among established US streaming services in 2019, according to statistics compiled by Parks Associates, although Netflix, Amazon Prime Video and Hulu’s premium SVOD service retain the top three slots.  According to Parks Associates, which measured subscriber growth up to October, before the launch of Disney+ and Apple TV+, […]

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