Parks Associates


Streaming video devices in at least 70% of US homes

Over two-thirds of US households now own at least one streaming device, a new report has revealed. According to a new whitepaper from Parks Associates, nearly 70% of the US owns at least one streaming video product that is connected to the internet. Some 56% of US broadband households now own a smart TV, with […]

US OTT churn driven by cost and content

Cost and content are the biggest drivers of OTT churn in the US, claims a new report. According to research from Parks Associates, the need to cut household expenses was cited as the primary trigger for churn by more than a quarter of respondents. The second most cited reason was that the users finished watching […]

Smart TV adoption at all-time high in US

Smart TV adoption experienced significant growth during the height of the Covid-19 pandemic, a new report has revealed. According to Parks Associates, smart TVs reached 56% US household penetration, making it the among most commonly adopted consumer electronics device categories.  The pandemic also proved positive for smart speakers/displays, which are now in 53% of US […]

US to exceed 275 million OTT subscriptions within five years

The number of OTT subscriptions in the US will grow by 20% over the next five years, a new report has found. According to new figures from Parks Associates, the number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026.  The report goes […]

Cord-cutters spending US$85 per month on streaming in US

Cord-cutters in the US are spending an average US$85 per month on alternatives to pay TV. According to Parks Associates’ latest report into cord-cutters and cord-nevers, the former group is spending roughly US$30 less per month than what they were paying for traditional pay TV services. But while there are similarities between the consumption habits […]

Gap widening between OTT and pay TV in US

The gap between OTT and traditional pay TV in the US is continuing to widen.  According to Parks Associates, 82% of US broadband households subscribe to at least one OTT service. This is up 6% year-over-year. By contrast, 58% subscribe to a traditional pay-TV service, down 4% year-over-year. The report goes on to note that […]

18 million Americans cut cord

Over 18 million Americans cut the cord between 2014-2020, new research has found. According to Parks Associates, the US pay TV industry lost millions of subscribers during the period while the broadband market has simultaneously accelerated. In 2020 alone, over  The report notes that the Covid-19 pandemic acted as an accelerant for change, with vMVPD […]

Prime Video in 47% of all US broadband households

Almost half of all US broadband households are subscribed to Amazon Prime Video. According to consumer research from Parks Associates, 47% of broadband households in the country subscribe to Prime Video, putting it behind only Netflix. The report notes that 77.3 million US households are Amazon Prime members and that roughly 71% watch Prime Video, […]

Average US OTT spend doubles in two years

The average US household spend on OTT services has doubled in two years. According to Parks Associates, US broadband households spent an average of US$16 per month on OTT services in early 2020, double what they spent in 2018. Spend was largely flat between 2014-18, with the average amount being spent fluctuating between US$6-8. It […]

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