Parks Associates


Parks: 75% of smart home device owners find devices ‘very valuable’

Some 75% of US smart home device owners find their devices ‘very valuable’, according to Parks Associates. The research firm found that consumers’ value assessment of smart home solutions “jumped considerably once they own these products”, with 38% of people who don’t own a smart home device considering them valuable. “Smart home device owners are […]

US broadband homes turning to TV screen for OTT content

Over half of US broadband households are now watching online TV on internet-connected TV screens, according to research by Parks Associates. According to Parks’ 360 View: Digital Media and Connected Consumers report, some 52% of US broadband households now watching online video on a TV that is connected to the internet. Some 55% of households […]

Parks: 16% of US broadband users share online video passwords

Some 16% of US broadband households admit sharing passwords to their video service accounts, according to Parks Associates. The research firm said that just one-third of US broadband households or less were willing to use a non-password authentication method such as voice or thumbprint. Meanwhile, 54% of US broadband households said they were willing or […]

Parks: 83% of US smart TV owners connect their set to the web

Some 83% of US smart TV owners now connect their device to the internet, up from 70% in 2014, according to new research by Parks Associates. The study claims that smart TV ownership increased from 34% to 53% of US broadband households between 2014 and 2018, while ownership of streaming media players has grown from […]

Parks: 91% of US OTT subscribers take Netflix, Hulu or Amazon

More than nine in ten US over-the-top video subscribers take at least one of the country’s top three services, according to Parks Associates. The research firm found that among US broadband households that subscribe to at least one OTT service, 91% took one or more of either Netflix, Amazon Prime Video and Hulu. “Many new […]

Parks: 40% of streaming player owners use device daily

Streaming media players are the most frequently used internet-connected entertainment device in the US, with 41% of owners using their players daily or almost daily, according to Parks Associates. The research firm said that only 34% of smart TV or smart DVR owners in US broadband households use these devices daily. Its research also indicated […]

Parks: 30% of Netflix subscribers in premium tier

Some 30% of Netflix subscribers pay for its US$11.99 per-month premium tier – up from 21% in late 2017 – despite an October 2017 price rise, according to US-based Parks Associates. The research firm’s data suggests that uptake of Netflix’s US$7.99 per-month basic tier has fallen from 35% to 27% over the same period, while […]

Parks: US viewers watch two hours of ‘alternative content’ per week

US broadband households watch an average of two hours of “alternative content” on a computer each week from sources including Facebook, YouTube, Vimeo, and Dailymotion, according to Parks Associates. The research firm said that nearly one-half of US broadband homes watch user-generated content on a monthly basis and more than 10% watch livestreamed content – […]

Parks: one in 10 US broadbands homes watch eSports

One in ten US broadband homes tunes into eSports, while 62% spend at least one hour per week playing video games, according to Parks Associates. According to the research firm’s ‘Digital Natives: The Rise of eSports’ report, YouTube and Twitch are the two most popular sites used to watch eSports and are watched by 61% […]

Parks: 85% of US millennials subscribe to OTT

More than 85% of millennials in US broadband houses subscribe to at least one over-the-top (OTT) video service from providers that include Netflix and Amazon, according to Parks Associates. The research firm said that more than 25% of millennials subscribe to three or more OTT services and more than 50% subscribe to at least two. […]

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