Parks Associates

Pay TV Operators Stay Updated Icon 1 min read

Parks Associates reports 5% of US internet households have only a pay-TV service

The Pay TV decline is showing no signs of a halt, with just 5% of…

SVOD Stay Updated Icon 1 min read

Amazon Prime Video beats Netflix as top SVOD service in the US

Amazon Prime Video has overthrown Netflix and secured leading position of the top ten SVOD…

News Stay Updated Icon 1 min read

Streaming services faces $113 billion loss to piracy by 2027

International research firm Parks Associates forecasts streaming services in the US could face a loss…

News Stay Updated Icon 1 min read

 Parks data shows marked decline in US streamer revenues

New research from research consultancy Parks Associates shows a significant drop in US consumer spending…

News Stay Updated Icon 1 min read

Smart TV penetration rising rapidly in US, says Parks

New research from Parks Associates released at CES 2023 shows 63% of US internet households…

SVOD Stay Updated Icon 1 min read

Amazon Prime knocks Netflix off streaming top spot in the US

Fresh data from US research firm Parks Associates shows that Amazon Prime has dethroned Netflix…

SVOD Stay Updated Icon 1 min read

Free trials still effective recruitment tool for streamers

A new report has found that 40 million US internet households trialled and subscribed to…

Pay TV Operators Stay Updated Icon 1 min read

US pay TV penetration to hit lowest point in a decade within two years

Pay TV subscribers in the US are set to decline to under 77 million households…

SVOD Stay Updated Icon 1 min read

US consumers prefer unified bundles

US OTT consumers are increasingly growing in favour of aggregation services and unified bundles. According…

News Stay Updated Icon 1 min read

Service hopping becoming the norm in US OTT households

More than a third of US OTT subscribers are so-called ‘service hoppers’ a new study…