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Parks Associates
1 min read
Parks Associates: Prime Video has the lowest SVOD churn rate at 8%
Amazon Prime Video has the lowest churn rate amongst streamers, reveals market research firm Parks…
1 min read
Parks Associates reports 5% of US internet households have only a pay-TV service
The Pay TV decline is showing no signs of a halt, with just 5% of…
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Amazon Prime Video beats Netflix as top SVOD service in the US
Amazon Prime Video has overthrown Netflix and secured leading position of the top ten SVOD…
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Streaming services faces $113 billion loss to piracy by 2027
International research firm Parks Associates forecasts streaming services in the US could face a loss…
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Parks data shows marked decline in US streamer revenues
New research from research consultancy Parks Associates shows a significant drop in US consumer spending…
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Smart TV penetration rising rapidly in US, says Parks
New research from Parks Associates released at CES 2023 shows 63% of US internet households…
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Amazon Prime knocks Netflix off streaming top spot in the US
Fresh data from US research firm Parks Associates shows that Amazon Prime has dethroned Netflix…
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Free trials still effective recruitment tool for streamers
A new report has found that 40 million US internet households trialled and subscribed to…
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US pay TV penetration to hit lowest point in a decade within two years
Pay TV subscribers in the US are set to decline to under 77 million households…
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US consumers prefer unified bundles
US OTT consumers are increasingly growing in favour of aggregation services and unified bundles. According…
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Service hopping becoming the norm in US OTT households
More than a third of US OTT subscribers are so-called ‘service hoppers’ a new study…
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Smart TVs the default in US
More than half of US households now own a smart TV. According to a new…
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OTT subscriber churn on the rise in US
OTT subscriber churn in the US hit 44% in Q1 of last year, according to…
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Streaming video devices in at least 70% of US homes
Over two-thirds of US households now own at least one streaming device, a new report…
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US OTT churn driven by cost and content
Cost and content are the biggest drivers of OTT churn in the US, claims a…
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Smart TV adoption at all-time high in US
Smart TV adoption experienced significant growth during the height of the Covid-19 pandemic, a new…
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More than half of Americans now combine Big 3 subscription with additional SVOD services
The majority of US homes now combine one of the ‘Big 3’ streaming services with…
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US to exceed 275 million OTT subscriptions within five years
The number of OTT subscriptions in the US will grow by 20% over the next…
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Cord-cutters spending US$85 per month on streaming in US
Cord-cutters in the US are spending an average US$85 per month on alternatives to pay…
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Gap widening between OTT and pay TV in US
The gap between OTT and traditional pay TV in the US is continuing to widen. …
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18 million Americans cut cord
Over 18 million Americans cut the cord between 2014-2020, new research has found. According to…
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Prime Video in 47% of all US broadband households
Almost half of all US broadband households are subscribed to Amazon Prime Video. According to…
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Average US OTT spend doubles in two years
The average US household spend on OTT services has doubled in two years. According to…
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Cord-cutting Americans look to vMVPDs
Almost half of traditional pay TV households in the US are likely to switch to…
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OTT churn down in US as pandemic accelerates vMVPD adoption
The churn rate for OTT services in the US is down, according to a new…
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SVOD stacking becoming the norm in the US
SVOD stacking is increasingly becoming the norm, with a new report highlighting that almost two-thirds…
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‘Big three’ continue to dominate US SVOD chart, but newer players having an impact
Netflix has once again emerged as the top subscription streamer in the US, but the…
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Almost 300 OTT services in US, but no signs of user fatigue
While it would appear that users are not suffering from subscription fatigue, the vast number…
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Pay TV penetration continues downward trend in US
Almost two-thirds of US households are still subscribed to a traditional pay TV operator, but…
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OTT churn increases in US during pandemic
The churn rate of US OTT services increased to 41% in Q1 2020 up from…