Parks Associates


US broadband homes have ‘more than seven video devices’ on average

US broadband households have more than seven video access devices on average – including TVs, computers, tablets, and smartphones – according to Parks Associates. “Nearly 40% of US broadband households subscribe to multiple OTT video services, and consumers expect to access their high-quality content on any platform, at any location where they live or go […]

Fifth of US broadband homes use digital antenna to access TV

The number of US broadband homes that use digital antennas to access live TV has increased from 16% in early 2015 to 20% near the end of 2017, according to Parks Associates. The research firm said that while the number of households that have never subscribed to pay TV services has held steady, the percentage […]

Parks: 12% of US broadband homes use livestreaming platforms

Some 12% of US broadband households used a live streaming platform like Facebook Live or Periscope in the third quarter of 2017, according to Parks Associates. The research firm said that 19% of consumers aged 18-24 engaged in live streaming, while the live streaming of TV shows and sports – including illegal content streams – […]

More than half of US OTT homes subscribe to multiple services

More than 50% of US over-the-top subscription households subscribe to multiple video streaming services, compared to just 20% in 2014, according to Parks Associates. The research firm said that of these multi-OTT homes, 81% use Netflix plus another service or combination of services – typically Amazon or Hulu. “A common assumption is that consumers who […]

Parks Associates: top US SVOD services hold steady

Netflix, Amazon and Hulu continue to hold places one, two and three in the US SVOD market by subscriber numbers, while HBO made “a significant move” into the top five. This is according to new Parks Associates research that placed baseball service MLB.TV at number four, HBO Now at five, Starz at six, and YouTube […]

Parks: 53% of Americans subscribe to pay TV and OTT

Some 53% of US broadband households subscribe to both a pay TV service and at least one over-the-top video service, according to Parks Associates. The research firm said that as of Q3 2017 there are now more than 200 over-the-top video services in the US market and more than 100 in Canada. More than 87% […]

US connected device sales ‘to reach 442m by 2020’

More than 442 million connected devices will be sold in the US by 2020, according to Parks Associates. The research firm said that Internet of Things (IoT) connectivity immediately expands the value that product manufacturers can offer their customers. “The lifecycle of a product is also extended, providing a wealth of rich data manufacturers can […]

Smart TV uptake to reach 57% in Western Europe

Smart TV penetration will reach 57% in Western Europe this year, according to new figures by Parks Associates. The research firm estimates that the increase in smart TV ownership comes as connectivity rates for these devices also grows, with 82% of smart TV owners in the US now connecting their sets to the web. “The […]

Parks: 59% of US web homes have Netflix, Amazon or Hulu

Some 59% of US broadband households subscribe to Netflix, Amazon, or Hulu, according to Parks Associates’ OTT Video Market Tracker. The research firm said that just 6% of US broadband homes subscribe to an over-the-top service that is not one of the ‘top three’ big SVOD services. Meanwhile just 3% were found to subscribe to […]

Parks Associates: 9% of US homes plan to buy VR headsets

Some 9% of US broadband households plan to buy a virtual reality headset within the next year, according to Parks Associates. The research firm’s Virtual Reality: Disrupting the Entertainment Experience report said that VR ‘purchase intentions’ had nearly doubled since 2016 when 5% planned to buy a VR headset. Samsung’s Gear VR currently leads the […]