Parks Associates


Parks: 53% of Americans subscribe to pay TV and OTT

Some 53% of US broadband households subscribe to both a pay TV service and at least one over-the-top video service, according to Parks Associates. The research firm said that as of Q3 2017 there are now more than 200 over-the-top video services in the US market and more than 100 in Canada. More than 87% […]

US connected device sales ‘to reach 442m by 2020’

More than 442 million connected devices will be sold in the US by 2020, according to Parks Associates. The research firm said that Internet of Things (IoT) connectivity immediately expands the value that product manufacturers can offer their customers. “The lifecycle of a product is also extended, providing a wealth of rich data manufacturers can […]

Smart TV uptake to reach 57% in Western Europe

Smart TV penetration will reach 57% in Western Europe this year, according to new figures by Parks Associates. The research firm estimates that the increase in smart TV ownership comes as connectivity rates for these devices also grows, with 82% of smart TV owners in the US now connecting their sets to the web. “The […]

Parks: 59% of US web homes have Netflix, Amazon or Hulu

Some 59% of US broadband households subscribe to Netflix, Amazon, or Hulu, according to Parks Associates’ OTT Video Market Tracker. The research firm said that just 6% of US broadband homes subscribe to an over-the-top service that is not one of the ‘top three’ big SVOD services. Meanwhile just 3% were found to subscribe to […]

Parks Associates: 9% of US homes plan to buy VR headsets

Some 9% of US broadband households plan to buy a virtual reality headset within the next year, according to Parks Associates. The research firm’s Virtual Reality: Disrupting the Entertainment Experience report said that VR ‘purchase intentions’ had nearly doubled since 2016 when 5% planned to buy a VR headset. Samsung’s Gear VR currently leads the […]

Parks: Two fifths of Americans visit video sites once a week

Some 39% of US broadband households visit a video sharing site like YouTube at least once a week, according to Parks Associates. The research firm said that in total 59% of US broadband households visit an online video site “on a regular basis”. “User-generated video from sites like YouTube skew heavily to young consumers. Consumers […]

One in five US subscribers now ‘dissatisfied’ with pay TV service

Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service, according to research from Parks Associates. The future represents a 100% increase since 2013, according to Parks. Its TV Services: Changing the Channel Package report shows that only one-third of pay TV subscribers are very satisfied with their pay TV […]

Parks: US churn rate for OTT services is 19%

Some 19% of US broadband households cancelled an over-the-top video service in the past 12 months, producing a churn rate of almost one in five homes.  This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. […]

Cord-cutting on the rise in the US

Cord cutting in the US has increased steadily in recent years with 15% of broadband households now only using their antenna to receive TV, according to Parks Associates. The research firm’s ‘360 View: Entertainment Services in US Broadband Households’ report claims that the increase in antenna-only TV viewing has coincided with a drop in pay […]

Third of US broadband homes watch UGC 10 days per month

Nearly 35% of US broadband homes watch user-generated video on sites like YouTube, Vimeo, and Dailymotion at least 10 days per month, according to Parks Associates. The firm’s new OTT research claims that 75% of US broadband homes access user-generated web content at least once per month, with men more frequently watching user-generated video than […]