Parks Associates


One in six US broadband homes take an OTT sports service

Some 16% of US broadband households now subscribe to an over-the-top sports video service, according to Parks Associates. The NFL Game Pass is the most widely adopted service, with 6% of US broadband homes subscribing to this compared to 4% for the WWE Network and baseball service MLB.TV. “For sports content owners, OTT is a viable […]

European SVoD lags the US

The proportion of consumers watching OTT video in Western Europe is increasing but continues to lag the US, notably in terms of the number of people paying for an SVOD service. New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The […]

Top three dominate as US OTT churn edges upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT services, with 5% of broadband households cancelling the service over the 12 months. According to Parks Associates, the […]

European OTT video use on the up, still trails North America

Over-the-top (OTT) video usage in Western Europe continues to grow, but still trails North America – particularly for subscription video on-demand (SVOD) uptake – according to Parks Associates. The research firm’s OTT Video Market Tracker report claims that 55% of UK broadband households and 51% of French internet homes watch TV programmes and movies online, […]

Two thirds of US web homes watch TV while using second-screen

Some 65% of US broadband households engage in at least one “second-second screen activity” per month while watching TV, according to Parks Associates. The research firm said that the most popular second screen activity – done from a smartphone, tablet or laptop – is searching for information about a programme that’s being watched. Searching for […]

One in six Spanish pay TV homes subscribed for the first time in 2015

Some 16% of Spanish pay TV households subscribed to pay TV for the first time last year, despite high incidences of ‘cord shaving’ and ‘cord cutting’ among broadband households, according to Parks Associates. The research firm said that first-time adoption of pay TV is up among Spanish broadband households, as is the penetration of pay TV […]

US average SVoD spend almost doubles in three years

Average monthly spend on internet-based subscription video-on-demand services by US households almost doubled in the three years between 2012-15, according to research by Parks Associates. The average US broadband household spent US$6.19 (€5.67) a month on SVoD services in 2015, up from US$3.71 in 2012, according to Parks Associates’ Content Strategies: Survival in the New […]

Third of UK broadband homes subscribe to OTT video

A third of UK broadband households subscribed to an over-the-top (OTT) video service as of the third quarter of 2015, according to Parks Associates. The research firm’s Connected Consumer in Europe study claims that nearly 20% of UK broadband households have recently used a Netflix-style service, despite the availability of free OTT catch-up options. However, […]

More than half of new TV buyers plan to go 4K in Europe

Some 54% of Western European shoppers who plan to buy a new flatscreen TV in the next year are willing to buy a 4K set, expecting more of this content to be available soon, according to new research. Parks Associates claims that roughly 17% of broadband households in the UK, France, Germany, and Spain are […]

Quarter of US OTT subs to upgrade broadband in 2016

Some 25% of US over-the-top video subscribers plan to upgrade their broadband service in the next 12 months, according to Parks Associates. The research firm claims that only 7% of consumers who watch video exclusively on TV plan to upgrade their pay TV service in the next 12 months. By comparison, the figure stands at […]

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